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Choice at the checkout – why it matters

Inside Retail

The trend towards using self-service and self-checkout (SCO) options in both retail and hospitality was already strong, but the pandemic sent it soaring. The same research found that 47 per cent of consumers choose different checkout options each time. But as the market has evolved, so too has the technology. sqm footprint.

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How conversational commerce is redefining the way customers interact with brands

Inside Retail

Retailers are increasingly utilising AI-powered technologies in physical stores to enhance the shopping journey and streamline checkout processes. Further reading: The rise of conversational marketing The post How conversational commerce is redefining the way customers interact with brands appeared first on Inside Retail Australia.

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Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

It’s anticipated that the global AI retail market will soar past A$36 billion by 2028 and exceed A$70 billion by 2032, highlighting its growing importance and undeniable impact. Personalised recommendations: You can tailor marketing and product suggestions based on purchase history and browsing behaviour.

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The Great Small-Format Store Experiment – Brand Boon or Bust for Retailers?

Retail TouchPoints

Some, like Target, are expanding their footprint with larger stores, while others, such as Sprouts Farmers Market, are doubling down on the small format. The small-format store, due to space constraints alone, avoids this issue. Innovative and intuitive store design. Whole Foods was crowned the simplest brand in the U.S.

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Walking the Line: How a Post-Pandemic Retail Hybrid Might Make the Best of Both Worlds

Retail TouchPoints

And while no one knows for sure how those months will play out, there are a number of trends in the market and in observed consumer behavior that can help retailers make the most of their virtual and physical spaces. A Look at the Market. Retailers should consider how they can maintain some of this efficiency in their stores.

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5 Lessons Online Merchandisers Can Learn From Leading Brick-and-Mortar Retailers

Retail TouchPoints

When it comes to online merchandising, there are plenty of subtle but effective in-store tactics that can be difficult to replicate. Mannequins, store layout and even music are all curated to express your brand identity and drive a unique customer experience. . Don’t ignore checkout.

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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences. Ensuring ease of payment via contactless self-checkout or frictionless apps removes barriers to purchase. Research indicates a 40% improvement in mood with exposure to pleasant scents.

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