Retail TouchPoints

JUNE 23, 2022

Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout. Digital wallets address both issues by storing card data for shoppers and by shielding it from retailers at checkout. Customers who can pay easily without security fears are more likely to complete checkout.

Payment Services 299

Payment Services Checkout Drop-Shipping Customer Retention 299

Retail TouchPoints

SEPTEMBER 19, 2023

Other common friction points are too many irrelevant results, which waste customers’ time, and search results that include out of stock products, which can lead to cart abandonment at checkout or order cancellations when the customer finally learns about the stockout.

Customer Experience 282

Customer Experience Checkout Marketing Spend Consumer 282

Retail TouchPoints

MARCH 15, 2022

On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. TikTok is catching up though, capturing 46% of influencer marketing spend last year. Maybe you want to use that content on your website to increase conversions on your checkout page.”. But don’t count YouTube out.

Marketing 305

Marketing Advertising Consumer Marketing Spend 305

Retail TouchPoints

MAY 22, 2023

For example, when a consumer is shopping on Ticketmaster, they will be presented with a carefully selected range of options during checkout. Real-time optimization technology interprets consumer data in order to automate the curation of personalized ads.

Advertising 284

Advertising Consumer Marketing Payment Services 284

Retail TouchPoints

AUGUST 7, 2023

The company also is considering offering free shipping on orders above certain spending thresholds. The company also wants to improve the payment experience with a new guest checkout option — which rolled out on Wish’s mobile web platform in Q2 — and is working on easier log-in options for existing users.

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Retail TouchPoints

APRIL 16, 2024

Although the second metric is a little more complex to gather, a simple solution could be adding a question at checkout, such as “How did you hear about us?”. Most companies can calculate this relatively quickly. (2) 2) Net New Referral Revenue, which captures the revenue generated from new customers acquired through referrals.

Promotions 144

Promotions Consumer Checkout Marketing Spend 144

I Vend

JULY 8, 2021

The power of tech – Technology and automation enhance customer experience – existing initiatives such as contactless payments, self-checkout, BOPIS and curbside pickup will all continue to gain momentum, and will rely ever more heavily on barcode and OCR-enabled apps for maximum efficiency.

Customer Experience 98

Customer Experience Payment Services Checkout Marketing Spend 98