Remove Checkout Remove Management Remove Visual Merchandising
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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

Stores are a massive canvas theyre experiential, theyre engaging and its where the vast majority of transactions are actually happening, said Parbinder Dhariwal, VP and General Manager of CVS Media Exchange (CMX), CVS Healths retail media network, at the 2024 Retail Innovation Conference and Expo.

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How Emotional Insights Transform Your CX Strategy

Retail TouchPoints

By prioritizing emotional insights, retailers can create environments where customers feel seen, valued and understood, setting the stage for loyalty that goes far beyond the checkout counter. Timashev is also a co-founder of Tetrad.vc , a venture capital firm dedicated to helping startups launch, scale and innovate.

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Good American Taps Samsung to Power Immersive Store Experience at LA Flagship

Retail TouchPoints

foot-wide LED ribbon screen extends across the top of the wall and presents dynamic visual merchandising content on the brand’s staple product, denim. Good American is able to remotely manage the content across all the in-store displays using Samsung’s cloud-based MagicINFO digital signage platform.

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5 Ways Food Stores are Leading in Experience Innovation

Retail TouchPoints

A location in Poland takes inspiration from gourmet food specialists by embracing “food theater” and grand visual merchandising architecture. The strongest visual merchandising is really where the consumer is left thinking about the product first and then the fixture,” Campbell explained.

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4 Ways QR Codes are Transforming the Retail Shopping Experience

Retail TouchPoints

Engaging with shoppers in real time as they leisurely walk through your store is essential for creating lasting connections that go beyond checkout — and keep them coming back for more. Experiment with messaging designed to encourage scans and try different QR code placements — like in the checkout line — to see what’s resonating.

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The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

Case management functions in omnichannel survey platforms have the power to provide proactive support. Delivery Complaints: Using an omnichannel experience management platform, purchase orders and issues can be shared across the whole supply chain to drive communication and synergy.

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Stimulating Impulse Purchases When the Thrill is Gone

Retail TouchPoints

Impulse purchases are an important part of a consumer brand’s revenue growth management (RGM) strategy. Think of placing rows of gum at checkout and in-aisle candy shipper displays with mouth-watering graphics. Consumers also could be making less frequent trips to physical stores as a way to manage the impact felt from inflation.

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