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Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

Critical milestones in the journey are no longer confined to a traditional retailers ecommerce site or checkout cart. They extend to things like livestreams, shoppable content and payment links within Instagram Reels, stories, TikTok videos or Pinterest Pins. Take Instagram, for instance the platform pulled in an estimated 6.5

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DoorDash Simplifies Multi-Merchant Shopping, Offers Discounts to EBT Recipients

Retail TouchPoints

DoorDash has redesigned its shopping experience for retail products, allowing customers to search for an item across multiple merchants with prices and estimated delivery times displayed in a single view. per month, offering $0 delivery fees and lower service fees on eligible orders.

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Shopify Adds Guardrails to Control Agentic Purchases

Retail TouchPoints

Shopify has added new rules to the millions of merchant websites it powers, requiring that purchases made by agentic AI platforms aren’t completed without a “final human review.” New rules in the platform’s Robot & Agent Policy now clearly specify that “checkouts are for humans. Nearly 75% of Shopify’s $8.9

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Social Media Shopping: Overcoming the Trust Gap

Retail TouchPoints

In this article, I’ll explore the reasons behind this trust gap — especially when it comes to security and payment confidence — and share some thoughts about what retailers, social platforms and regulators must do to close it. Off-Platform Payment Links: Payment links are URLs that can be added to direct messages, stories or posts.

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Ecommerce in 2025: How Data Quality Powers Growth and Customer Satisfaction

Retail TouchPoints

In this quest for data-driven precision, merchants must understand the power of the address and its immense strategic value. Shipping errors are reduced and checkout is easier, protecting the customers overall experience with your brand.

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How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Retail TouchPoints

But whether consumers are traveling on a path, down a funnel or simply weaving in and out of some amorphous digital web, if all goes well they still end up in the same place — checkout (or as it’s called in the traditional funnel model, conversion). I think there’s a lot of complementary services they might be interested in.”

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Beyond Design: How Smart UX Drives Retail Ecommerce Success

Retail TouchPoints

They must guide users effortlessly from discovery to checkout, while fostering trust, loyalty and long-term engagement along the way. The merchants winning in this space are those that go beyond design and invest in systems that are smart, connected and constantly improving. Can users quickly locate in-store availability?