Remove Checkout Remove Fashion Remove Social Commerce
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RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping

Retail TouchPoints

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

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Pinterest Debuts Shoppable Livestreaming with Top Creators

Retail TouchPoints

Pinterest is launching into livestreaming with the debut of Pinterest TV — a series of in-app, live, shoppable video content that zeroes in on the platform’s social commerce potential. ET and focusing on a range of topic areas, including food, home, fashion and beauty. Creators will begin hosting live sessions on Nov.

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Pinterest Acquires THE YES, Expands ‘Taste-Driven Shopping’ Efforts

Retail TouchPoints

THE YES features hundreds of merchants and boasts a fashion taxonomy that relies on human input and machine learning to power its algorithm. With this acquisition, Pinterest is setting the stage for an expanded social commerce strategy and product offering. The transaction is expected to close during the second quarter of 2022.

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‘The Spotify of Fashion’: A Look Inside the New Shopping Platform from the Founder of True Fit

Retail TouchPoints

Described as a “constantly learning fashion marketplace,” the platform combines AI and human curation to present each shopper with a personalized selection of fashions from more than 2,000 participating brands. Brandon Holley, Chief Fashion Officer, Shoptrue That push and pull is evident in the platform they are building.

Fashion 236
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What are the Top Commerce Trends for 2022 and Beyond?

Retail TouchPoints

The desire to optimize the customer journey will extend to the checkout process. We’re seeing more traction among companies that help brands offer quick, single-click checkouts to drive conversions and reduce cart abandonment. Combined with personalization, improved checkout experiences can also enhance brand loyalty.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

To do it, Forever 21 is: Making significant investments to align its digital and physical channels ; Enabling fast, frictionless checkout ; Meeting Gen Z where they are, on social media, to drive discovery ; and Listening to its customers to evolve its brand in line with their expectations. Forever 21 one-click checkout with Bolt.

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

For the enterprise solutions we have Pay with Venmo checkout, which is the integrated checkout button that you see as you’re checking out with large businesses such as the Grubhub s and Lyft s of the world. And then the last one is fashion , so for example Poshmark , Abercrombie & Fitch , Stitch Fix.