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Thirteen years after Woolworths introduced self-service checkouts to Australian supermarket shoppers, discount grocer Aldi has bowed to the demand for quick and convenient self-serve transactions at its stores. I suspect they’ll progress that across their fleet of stores in the coming years,” Mortimer said.
Discountstores are booming in post-Covid Europe as price-sensitive consumers seek out bargains amid inflation and the devastating impacts of the pandemic. Pepco Group currently trades from over 3000 stores in 15 territories across Europe, meeting the needs of 50 million shoppers each month. billion U.S.
An Aldi spokesperson told Nine News at the time: “We know that Australians are looking for new and convenient shopping experiences, especially in densely populated areas, so we are exploring a smaller format store in North Sydney under a new store concept name: Aldi Corner Store.” Local concept grows in the UK.
Retail brands quickly realised that it was no longer business as usual after the pandemic set in, and marketing plans, execution, creative, and channels had to be re-thought wholescale. For grocery and discountstores, we anticipate 70-80 per cent of this e-commerce surge to stick around for good.”
Shoppers need more than a well-known brand name and flashy marketing campaign. As inflation continues and supply chain issues leave plenty of room on store shelves, shoppers are focusing more on value and availability when making purchasing decisions. Shoppers are turning to discountstores for everyday needs.
Perhaps your marketing and outreach efforts have included hosting author readings and book signings, supporting local book clubs, or holding toddler storytime sessions. What’s more, using discounted or donated supplies from the local garden shop provides significant cross-promotional opportunities.
According to GlobalData, the German discounter could also knock Asda off its spot as the nation’s third biggest supermarket in as early as 2028, as Asda’s hold on the market has steadily fallen over the last year. However, this is not hampering the discounter. Where do Asda and Aldi currently stand?
Video is quite underused in retail, but it’s a fantastic way of marketing products. You might have seen the JML videos that always seem to appear in supermarkets and discountstores. It also works with scents, cosmetics and even cleaning products, so don’t be shy. Motion captures customers.
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