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The Login Effect: The Role of Customer Authentication Psychology in Retail Success 

Retail TouchPoints

If your customers have to deal with an annoying login process at the end of their shopping journey, they’ll just abandon their cart. This explains why guest checkout is so critical for retailers these days. Consider offering incentives, such as a 5% discount, to encourage customers to adopt more secure login methods.

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How Retail Returns Influence Customer Retention

Retail TouchPoints

Online shopping is arguably the most convenient purchasing experience. A person can be anywhere at any time, search your online shop, press a button, and magically a shipment arrives at their door. I am able to provide the best customer service without dipping into profits,” Rothman shares.

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The Future of Retail and AI

Retail TouchPoints

In fact, it’s evolved from a futuristic sci-fi concept to a safe option for shoppers to do their daily grocery shopping. As a result, retailers had to move quickly to implement social distancing mandates in stores to make their customers feel as safe as possible while shopping. Which impulse items are people buying at checkout?

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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

This is also the ideal time to review the online customer journey, because consumer expectations for ecommerce convenience and personalization are higher than ever, based on the findings of ClearSale’s 2021 State of Consumer Attitudes on Ecommerce, Fraud & CX survey. Streamline Your Checkout Process for Busy Parents and Students.

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What’s in store for retailers in the battle for survival, success and supremacy?

Inside Retail

With delivery reliability significantly impacting customer retention and lifetime value, this must be a key focus for retailers. Likewise, omni-optimisation is a key focus in its mission to provide a seamless customer experience regardless of the channel used to shop, according to Celine Sommacal, e-commerce operations manager.

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7 Biggest Traps That Ecommerce Platforms Don’t Tell Retailers

Retail TouchPoints

Using ecommerce platforms like Shopify , Wix or SnapBlooms is a no-brainer for small shops, but before signing on to one, you must know your niche industry and the available ecommerce solutions. A successful ecommerce website exceeds customer expectations when purchasing online, making the experience trustworthy, seamless and easy overall.

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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

Enhanced Customer Engagement Engaging emails that provide value, such as exclusive offers, product recommendations, or helpful tips, encourage customers to interact with your brand regularly. This consistent engagement strengthens your relationship with the customer and keeps your brand top of mind.