Remove Checkout Remove Customer Retention Remove Returns
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How Retail Returns Influence Customer Retention

Retail TouchPoints

It’s meant to be quite simple for a shopper, but as an ecommerce retailer, you know it’s not that easy — especially if the customer changes their mind and wants to return said magical shipment back to your shop. What happens next, by way of return experience, most certainly impacts whether they will purchase from your business again.

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The Login Effect: The Role of Customer Authentication Psychology in Retail Success 

Retail TouchPoints

If your customers have to deal with an annoying login process at the end of their shopping journey, they’ll just abandon their cart. This explains why guest checkout is so critical for retailers these days. Consider offering incentives, such as a 5% discount, to encourage customers to adopt more secure login methods.

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

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The Future of Retail and AI

Retail TouchPoints

This includes adjusting store hours to fit peak shopping times, reallocating inventory to different locations to increase sell-through, and adjusting planograms to remove bottlenecks that lead to longer checkout lines and wait times. Which impulse items are people buying at checkout? What to Expect from AI in Retail Over the Next Year.

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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout.

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The State of Gamification in Retail: How Brands Can Take Advantage

Retail TouchPoints

It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience. Focus on customer retention. As gamification in retail continues to evolve, the experiences that will win customers’ attention are those that are engaging, memorable and fun.

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7 Biggest Traps That Ecommerce Platforms Don’t Tell Retailers

Retail TouchPoints

A successful ecommerce website exceeds customer expectations when purchasing online, making the experience trustworthy, seamless and easy overall. The timely delivery and updated messaging on these communication channels help assure a happy returning customer. Unavailable Marketing Tools for Existing Customers .