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The Login Effect: The Role of Customer Authentication Psychology in Retail Success 

Retail TouchPoints

If your customers have to deal with an annoying login process at the end of their shopping journey, they’ll just abandon their cart. This explains why guest checkout is so critical for retailers these days. Consider offering incentives, such as a 5% discount, to encourage customers to adopt more secure login methods.

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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

In todays fast-paced retail environment, customers expect more than just quality productsthey demand exceptional experiences that are personalized, convenient, and consistent across all touchpoints. Email marketing plays a crucial role in tying these elements together, enabling brands to: Deliver consistent messaging across channels.

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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Personalize Your Back-to-School Marketing. Personalization has been held up as the gold standard for ecommerce CX across the board, but the reality of customer demand for personalized experiences appears to be more nuanced. Customers who can pay easily without security fears are more likely to complete checkout.

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What’s in store for retailers in the battle for survival, success and supremacy?

Inside Retail

With delivery reliability significantly impacting customer retention and lifetime value, this must be a key focus for retailers. Ben Wapling, head of marketing and digital, says that by leveraging their stores as fulfilment hubs, they can improve delivery speed. This is a key focus for retailers like Intersport.

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7 Biggest Traps That Ecommerce Platforms Don’t Tell Retailers

Retail TouchPoints

A successful ecommerce website exceeds customer expectations when purchasing online, making the experience trustworthy, seamless and easy overall. The timely delivery and updated messaging on these communication channels help assure a happy returning customer. Unavailable Marketing Tools for Existing Customers .

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

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Turning holiday insights into year-round success

Inside Retail

Sales figures, customer interactions, and marketing performance all offer valuable insights. Repeat customers: How do their holiday purchases compare to their previous buying habits? Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions.