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How Retail Returns Influence Customer Retention

Retail TouchPoints

For Colorado-based Beflax Linen , a luxury natural bedding company, customers can opt to add a nominal fee at checkout for the cost of return shipping. Kat Rothman, Owner of Beflax Linen, considers the quality of her linen as one priority, but ensuring that customers are happy with the overall experience is equally important.

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The Login Effect: The Role of Customer Authentication Psychology in Retail Success 

Retail TouchPoints

If your customers have to deal with an annoying login process at the end of their shopping journey, they’ll just abandon their cart. This explains why guest checkout is so critical for retailers these days. Consider offering incentives, such as a 5% discount, to encourage customers to adopt more secure login methods.

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How online shoppers really judge your delivery experience: new research revealed

Inside Retail

From the moment a shopper hits your checkout to the moment your package lands safely in their hands, they are judging you. Nailing each stage of the delivery journey The research identifies a close link between the delivery experience and customer retention. First, they assess the security and simplicity of your shipping page.

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The Future of Retail and AI

Retail TouchPoints

This includes adjusting store hours to fit peak shopping times, reallocating inventory to different locations to increase sell-through, and adjusting planograms to remove bottlenecks that lead to longer checkout lines and wait times. Which impulse items are people buying at checkout? What to Expect from AI in Retail Over the Next Year.

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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout. Digital wallets address both issues by storing card data for shoppers and by shielding it from retailers at checkout. Customers who can pay easily without security fears are more likely to complete checkout.

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7 Biggest Traps That Ecommerce Platforms Don’t Tell Retailers

Retail TouchPoints

A successful ecommerce website exceeds customer expectations when purchasing online, making the experience trustworthy, seamless and easy overall. These features can include email campaigns, reminders of life events, SMS marketing capabilities, all of which will help you ensure customer retention. Not Prioritizing SEO.

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Localise your home page and checkout experience and invest in some marketing so you can start to assess demand. You need to really lean into understanding your customer and their value and create personalised experiences that minimise wasteful spending for you as a retailer and that also drive customer retention.”

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