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The Login Effect: The Role of Customer Authentication Psychology in Retail Success 

Retail TouchPoints

If your customers have to deal with an annoying login process at the end of their shopping journey, they’ll just abandon their cart. This explains why guest checkout is so critical for retailers these days. Consider offering incentives, such as a 5% discount, to encourage customers to adopt more secure login methods.

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How Retail Returns Influence Customer Retention

Retail TouchPoints

For Colorado-based Beflax Linen , a luxury natural bedding company, customers can opt to add a nominal fee at checkout for the cost of return shipping. Kat Rothman, Owner of Beflax Linen, considers the quality of her linen as one priority, but ensuring that customers are happy with the overall experience is equally important.

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The Future of Retail and AI

Retail TouchPoints

This includes adjusting store hours to fit peak shopping times, reallocating inventory to different locations to increase sell-through, and adjusting planograms to remove bottlenecks that lead to longer checkout lines and wait times. Which impulse items are people buying at checkout? What to Expect from AI in Retail Over the Next Year.

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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout. Digital wallets address both issues by storing card data for shoppers and by shielding it from retailers at checkout. Customers who can pay easily without security fears are more likely to complete checkout.

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Why retailers view CX as a ‘nice-to-have’ rather than a core driver of revenue

Inside Retail

Example: A specialty grocer rolled out 25 different CX improvements in a year, from mobile checkout to AI-powered recommendations. Despite heavy investment, customer retention hardly improved. After doing a deep dive into data, they discovered that a whopping 80 per cent of customer frustration stemmed from long queues.

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Why soft skills matter more than ever in an age of AI-driven retail

Inside Retail

Jobs aren’t disappearing, they’re transforming High-performing retail environments demonstrate that these capabilities directly impact key performance indicators: customer retention rates, average transaction value, and brand loyalty metrics all correlate strongly with staff mastery of these human elements.

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What’s in store for retailers in the battle for survival, success and supremacy?

Inside Retail

With delivery reliability significantly impacting customer retention and lifetime value, this must be a key focus for retailers. Smaller carriers, in particular, will face working capital pressures, making it essential for retailers to build flexible, multi-carrier shipping strategies to mitigate risk and maintain delivery consistency.