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Backcountry Bolsters Digital CX to Manage Outdoor Recreation Shopping Surge

Retail TouchPoints

Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com. Backcountry “Gearheads” further amplify the online experience by guiding customers and offering personalized service.

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How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores). It was an involved, intense process.

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Thinking Outside the Mall: Using Exterior Spaces to Draw Shoppers In

Retail TouchPoints

She noted that the concept of “partial de-malling,” which could include integration of outdoor spaces for walkable plazas and eating areas, food carts/trucks, skating rinks, miniature golf courses and the like, all will contribute to the experiential and entertainment value of a trip to the mall.

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Let The Wait Begin: How To Improve CX In Outside Lines

Retail TouchPoints

And it means that they need to take a close look at how they can provide a smooth and convenient outdoor waiting experience for queuing customers. Here are a few ideas for how retailers can begin implementing physical and technological improvements to their outdoor lines to make the wait worthwhile. Incentivize The Wait.

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5 Real-World Ways 5G Will Transform Retail

Retail TouchPoints

Fast, Frictionless Checkout. The Hard Rock Stadium Express Shop in Miami features “grab and go” checkout tech from AiFi powered by Verizon 5G. The higher bandwidth/lower latency combination will also lead to enhanced frictionless checkout experience.

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The Post-COVID Surge of In-Store Violence and Evolving Loss Prevention Policies

Retail TouchPoints

Implement Anti-Theft Devices : Modern tools like radio-frequency identification (RFID) and electronic article surveillance (EAS) systems can detect theft at exits and improve deactivation at checkout. Encourage them to report any incidents of violence, and ensure outdoor areas are well-lit and accessible to enhance overall safety.

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Sportswear Brand On’s First Global Flagship Debuts With a ‘Magic Wall’

Retail TouchPoints

Unlike traditional shopping experiences that focus on the transaction, our new store is designed to provide an unparalleled experience that’s all about finding the perfect running shoe and engaging with the space in a meaningful, personalized way.”. Adapting the Experience to Pandemic Shopping.

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