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This cutting-edge technology is capable of understanding and analyzing its environment, to support retailers by making the most of their resources and ultimately improving the overall experience for shoppers and employees. Likewise, the retail industry is in a unique place to transform with a mindfulness around privacy.
Having RFID-tagged items also drives efficiency and a great customerexperience on a moment-by-moment basis. The traditional example is how tying RFID to associates’ phones lets them efficiently find the right size, color or other option to reduce the time customers spend waiting.
The retail technology revolution has brought forth many new innovations such as palm scanning and AI chatbots over the last few years, all of which have sought to meet the same goal: improving the customerexperience. Last year, it implemented several self-checkout stations for its market concessions.
Amazon spokesperson Carly Golden, quoted by CNBC , said “We’ve heard from customers that while they enjoyed the benefit of skipping the checkout line with Just Walk Out, they also wanted the ability to easily find nearby products and deals, view their receipt as they shop and know how much money they saved while shopping throughout the store.”
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