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Why Emotion is the Most Important Customer Experience Metric

Retail TouchPoints

The highs and lows customers experience not only influence their immediate satisfaction but also build long-term loyalty: 82% of highly engaged customers make a purchase based on that loyalty. By focusing on the art and science of customer sentiment, brands can unlock deeper connections and boost customer satisfaction.

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How Clarks Transformed into an Omnichannel Powerhouse Without Missing a Step

Retail TouchPoints

The company then selected what Neighbour called the suite of As add-on technologies to round out the ecommerce experience: Algolia for search and recommendations, Amplience for content and digital asset management, Akeneo for product information management (PIM) and Adyen for payment services.

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RFID Technology: Enhancing Retail Efficiency While Protecting Consumer Data

Retail TouchPoints

RFID technology is increasingly being used by retailers to better predict inventory, manage product placement in stores and drive sales. For customers. RFID can enable personalized product recommendations and a more seamless in-store experience. RFID, on the other hand, does not intrude on personal privacy.

Consumer 275
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How QR Codes Modernize Holiday Shopping Experiences

Retail TouchPoints

With a quick click on a smartphone, these customers have accessed hidden content, exclusive deals and lightning-fast checkouts. Three standout examples demonstrate the versatility and potential of this technology: Ikea tackles the challenge of checking out large furniture items with a QR-based mobile checkout option. The result?

Shopping 275
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AI and the Art of Non-Linear Customer Experience

Retail TouchPoints

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.

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How to Build a Strong, Customer-Centric Self-Checkout Strategy

Retail TouchPoints

Self-checkout is already a big part of how customers shop — according to RBR’s report, “EPOS and Self Checkout in 2020” , shipments of self-checkout solutions increased by 52% in 2019 to a new record high. How can retailers learn how their shoppers and store associates are using self-checkout solutions?

Checkout 279
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The End of a Transaction is Just the Beginning: Fostering Engagement, Loyalty and Return Visits at Checkout

Retail TouchPoints

To compete today, retailers must develop new and innovative ways to engage their customers and generate more loyalty. Fortunately, the shift toward diverse checkout options and digital receipts has fostered new touch points for retailers looking to make a memorable impact. Developing a feedback loop.

Checkout 289