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Cross-merchandise products to increase your average sale. Have copies to hand out in-store, feature your lists on your website, in your marketing, social medias, ads and promotions. You should also decide now where holiday returns will be processed: at the checkout or at a separate table.
Specifically, look for opportunities to market to them. The most obvious is via email marketing. This is probably one of the biggest and most effective tools to get shoppers to spend more—how you design your store, your shelves, and your checkout aisles. Get a bunch of low-priced options right by checkout.
Crossmerchandise everywhere. Marketing 35. Choose a professional email marketing company to create your campaigns. The Litmus’ " 2020 State of Email, Fall Edition " found that 78 percent of marketing executives indicated email marketing is vital to the overall success of their company, up from 71 percent last year.
Amazon stores, including Amazon Go, Whole Foods Market, and Amazon Fresh currently employ Amazon One , a “fast, convenient, contactless way to use your palm to pay at a store, present a loyalty card, enter a venue, or badge into work” to move shoppers quickly through checkout lines. Hello double duty!
Beyond creating an attractive shopping environment, retail shelving and displays function as powerful marketing tools. For example, high-traffic areas near the entrance or checkout counters are ideal for showcasing new arrivals or promotional items to capture customer attention.
Crossmerchandise everywhere. Marketing 35. Choose a professional email marketing company to create your campaigns. Host contests where the winner is notified via email and make asking for the shoppers email part of the regular checkout process. Create a marketing and promotions calendar for each month of 2024.
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