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Cross-merchandise products to increase your average sale. You should also decide now where holiday returns will be processed: at the checkout or at a separate table. Most gift card recipients require more than one trip to the store to redeem them. MASTER MARKDOWNS Plan now for your post-holiday markdowns.
This is probably one of the biggest and most effective tools to get shoppers to spend more—how you design your store, your shelves, and your checkout aisles. Get a bunch of low-priced options right by checkout. 2: Cross-merchandising. Another smart option for physical retailers is to lean into cross-merchandising.
Ideal for small objects such as toiletries, socks, gloves, earbuds, and bath sets, acrylic slatwall trays offer a wonderful cross-merchandising opportunity to highlight smaller products that would otherwise be passed up or shuffled around in the mix of your store. Acrylic Slatwall Trays.
Create a focal point using small nesting tables that are cross-merchandised with attractive groupings of related products. These displays, called merchandise outposts, allow you to cross-merchandise throughout your sales floor. Tell a story. Display small, high profit, impulse items on and around the cash wrap.
Amazon stores, including Amazon Go, Whole Foods Market, and Amazon Fresh currently employ Amazon One , a “fast, convenient, contactless way to use your palm to pay at a store, present a loyalty card, enter a venue, or badge into work” to move shoppers quickly through checkout lines. Hello double duty!
For example, high-traffic areas near the entrance or checkout counters are ideal for showcasing new arrivals or promotional items to capture customer attention. The flow of traffic, the location of entry points, and the positioning of key product categories all influence how shelving and displays should be designed.
Crossmerchandise everywhere. Host contests where the winner is notified via email and make asking for the shoppers’ email part of the regular checkout process. These important displays are the customers’ first impression of the store upon entering. Use small fixtures or stacking tables to group irresistible products together.
Crossmerchandise everywhere. Host contests where the winner is notified via email and make asking for the shoppers email part of the regular checkout process. These important displays are the customers’ first impression of the store upon entering. Use small fixtures or stacking tables to group irresistible products together.
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