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Choice at the checkout – why it matters

Inside Retail

Consumers have changed. The trend towards using self-service and self-checkout (SCO) options in both retail and hospitality was already strong, but the pandemic sent it soaring. The same research found that 47 per cent of consumers choose different checkout options each time. sqm footprint. sqm footprint.

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How conversational commerce is redefining the way customers interact with brands

Inside Retail

It wasnt long ago that shopping required a trip to the store, with no guarantee that the item you wanted would be in stock. Today, consumers expect the freedom to shop on their own terms, being able to review all the options available to them online and without disrupting their daily routines.

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The Great Small-Format Store Experiment – Brand Boon or Bust for Retailers?

Retail TouchPoints

In today’s dynamic retail landscape, characterized by shifting consumer behaviors and evolving preferences, the traditional approach to real estate and store formats is undergoing a significant transformation. In a world inundated with choices and distractions, consumers crave simplicity in their shopping experience.

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Walking the Line: How a Post-Pandemic Retail Hybrid Might Make the Best of Both Worlds

Retail TouchPoints

Even the best business plans expect some bumps along the road: financial insecurity among consumers, supply chain complications, a shortage of labor or reduced in-store traffic. Although competition in the market will shift, physical store locations will remain a cornerstone of retail operations. Emerging Consumer Trends.

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5 Lessons Online Merchandisers Can Learn From Leading Brick-and-Mortar Retailers

Retail TouchPoints

When it comes to online merchandising, there are plenty of subtle but effective in-store tactics that can be difficult to replicate. Mannequins, store layout and even music are all curated to express your brand identity and drive a unique customer experience. . Don’t ignore checkout.

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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

The Psychology of Immersive Shopping Experiential retail strategies are rooted in psychological principles about how consumers engage with spaces. Understanding these behavioral motivations and responses is key to creating impactful in-store moments. These cues influence time spent in-store and brand attitudes.

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The 2020 Holiday Shopping Season Promises to be a Tale of Two Consumers

Retail TouchPoints

On one hand, personal safety and security are still top-of-mind for consumers, driving changes in everything from online shopping to brick-and-mortar store layouts and delivery models. A starting point in approaching retailing in the time of coronavirus is to understand that it’s currently a tale of two consumers.

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