Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

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Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

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Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. This growth was largely driven by Covid-19.

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Retail TouchPoints

FEBRUARY 23, 2022

To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy. It also requires businesses to create a digital wallet, obtain a shareable QR code and keep track of every checkout location.

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Inside Retail

DECEMBER 14, 2022

When it comes to social commerce or ‘shopper-tainment’, the valuations of this burgeoning space can fluctuate wildly. One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. A refresher. The rise of TikTok Shop in 2022 has been phenomenal.

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Inside Retail

AUGUST 14, 2024

Social commerce vs e-commerce The shareable short-form content app has taken e-commerce to new heights and accelerated what marketing experts refer to as social commerce. Social commerce is an entirely new user experience that will take some brands time to work out how to navigate.

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Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. The cost-of-living crisis is undoubtedly driving buying decisions, so simplifying the consumer journey is essential for closing the sale.

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Retail TouchPoints

JUNE 2, 2022

Pinterest has signed a definitive agreement to acquire THE YES , an AI-powered platform that allows consumers to personalize their shopping feeds based on their brand, style and size preferences. With this acquisition, Pinterest is setting the stage for an expanded social commerce strategy and product offering.

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Retail TouchPoints

OCTOBER 21, 2022

Denise Leonhard: Retailers have to go to all these different channels now, much more than they used to, and it’s not just about the products themselves — consumers are also looking for that seamless payment experience with the brands they trust. There’s also a social sharing element to all of these categories that’s synonymous with Venmo.

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Retail TouchPoints

APRIL 4, 2022

But as consumers, businesses and markets settle into something like a new routine, what changes will commerce experience in the year ahead? The desire to optimize the customer journey will extend to the checkout process. Combined with personalization, improved checkout experiences can also enhance brand loyalty.

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Inside Retail

MAY 2, 2021

Covid-19 hit the reset button on consumer behaviour. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. The answer is deceptively simple.

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Retail TouchPoints

DECEMBER 13, 2023

This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

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Retail TouchPoints

APRIL 18, 2023

Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. As shopping journeys become increasingly complex, it’s harder for brands to put themselves in front of their consumers at exactly the right moment. Shopping is everywhere.

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Retail TouchPoints

SEPTEMBER 18, 2023

Retailers will leverage this moment to focus on operational efficiencies and consumer connection. AI Investment Generative AI and AI will help drive efficiencies for mission-driven consumers and overworked employees.

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Retail TouchPoints

OCTOBER 7, 2022

One variation of Bolt’s Checkout Everywhere function on The Independent ‘s site. Social Commerce Meets Affiliate Marketing. When they close the checkout, they’re back on the article if they want to continue shopping or reading or doing something else.”. IndyBest’s centralized shopping section.

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Retail TouchPoints

DECEMBER 2, 2020

Personalization also increases the relevance of ads on social platforms, which can spark unplanned purchases that create the same enjoyment as making an impulse buy in person. Consumers use the internet to conduct research, get recommendations from friends, family and influencers and compare prices before making a final decision.

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Inside Retail

MAY 1, 2022

After two years of quarantining, it’s no wonder consumers are now expert digital shoppers. In fact, 55 per cent of AU consumers are shopping online more frequently than before the pandemic. Despite consumers’ evolving online behaviour, the shopper journey has largely remained linear, whether it takes 10 minutes or 10 months to buy.

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Retail TouchPoints

DECEMBER 11, 2024

The holiday shopping season appears to start earlier each year, with Black Friday and Cyber Monday deals extending for weeks and retailers constantly competing for consumers attention. Additionally, the checkout process must remain consistent whether consumers are shopping in-store, online or using the retailers app.

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Retail TouchPoints

APRIL 23, 2024

Amazon Anywhere enables consumers to discover and purchase products within an app or content such as video and even games. It’s created expectations for an entire generation of consumers by making video an interactive experience rather than a passive one. Now, through commerce-enabled media, every experience can be shoppable.

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Retail TouchPoints

JUNE 15, 2022

Controlling traffic volume and giving the perception of control and exclusivity to the consumer is one way to make the most out of each square inch. Self-Checkout/Roaming Checkout. Versions of self-checkout are already in play for grocery, big box and a variety of other stores, mostly to reduce wait times at registers.

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Retail TouchPoints

MARCH 9, 2023

To do it, Forever 21 is: Making significant investments to align its digital and physical channels ; Enabling fast, frictionless checkout ; Meeting Gen Z where they are, on social media, to drive discovery ; and Listening to its customers to evolve its brand in line with their expectations. Forever 21 one-click checkout with Bolt.

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Retail TouchPoints

JUNE 20, 2023

Once a brand goes live with a TalkShopLive shoppable simulcast, the brand’s Facebook followers receive an alert, giving consumers the ability to watch and shop directly within Facebook while other viewers do the same on the brand’s website or the TalkShopLive site.

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Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

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Retail TouchPoints

DECEMBER 16, 2021

Powering our commerce API with TalkShopLive will provide customers with a seamless checkout experience anywhere online while being entertained,” said Casey Schlaybaugh, VP of Brand at Walmart in a statement. “We The Walmart agreement will be shoppable through various publications including IGN. “We

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Retail TouchPoints

NOVEMBER 11, 2021

Curious about how consumer attitudes and behaviors are evolving? What consumers really want from brands and retailers. EY (Ernst & Young) has been tracking changing consumer sentiments since the onset of COVID-19 and will soon launch its 8 th Future Consumer Index. 17 from 1:20 to 2:10 p.m. 17 from 12 to 12:30 p.m.

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Retail TouchPoints

DECEMBER 28, 2021

.” “Retail has survived since biblical times roughly in the form of a physical space with product available to sell and the exchange of funds for that product,” said Jonathan Sharp, Managing Director at the Alvarez & Marsal Consumer and Retail Group. Consumers Want More Options but Less Friction.

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Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. How to Take Consumer Engagement and LTV to New Levels. Listen to the session on demand. Listen to the session on demand.

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Consumer Payment Services Fulfillment Advertising 187

Retail TouchPoints

AUGUST 30, 2023

While several retail outlooks predict consumers are looking for deep discounts this year, retailers should strive to offer more than just deep discounts and focus on providing value in other ways to achieve long-term loyalty and keep higher profit margins. Tip 2: Simplify the cart and checkout process.

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Retail TouchPoints

AUGUST 31, 2022

And 64% of all consumers have purchased a virtual good or taken part in a virtual experience or service in the past year.”. More retailers offering mobile checkout would mean shorter cashier lines and free up associates to focus on customer service, BOPIS and curbside. These are fertile and emerging digital spaces for retail brands.

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Retail TouchPoints

JUNE 11, 2021

Live shopping is still a young medium, but retailers and social media platforms alike already are taking advantage of its biggest strength: directly connecting consumers and brand representatives in real time. One of the most powerful benefits of social commerce is its ability to shorten the customer journey.

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Retail TouchPoints

FEBRUARY 7, 2024

That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter. Because today’s consumer skews younger, they are more likely to forgive and forget if a brand misses the mark as they create and test new gamified experiences. Make it fun.

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Star Miconics

FEBRUARY 16, 2024

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

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Retail TouchPoints

OCTOBER 19, 2022

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. Klarna’s new intelligent search tool compares thousands of websites to help consumers find the best price for any product and lists the results in an “orderly overview.”

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Retail TouchPoints

DECEMBER 8, 2020

Craig Brommers: American Eagle’s Gen Z consumers have always been digitally connected, so ecommerce has always been a focus for the brand. For the first time ever, we’re testing self-checkout in-store and even same-day delivery for some online orders. How has American Eagle handled the pivot to ecommerce?

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Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. user data is stored in the U.S.

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Merchant Services Payment Services Shopping Checkout 278

Retail TouchPoints

DECEMBER 2, 2021

Unlike other social sites, where users typically log in without a particular aim and scroll through a feed, Pinners generally visit the platform with a specific purpose in mind. These two traits make the platform a prime forum for social commerce, and Pinterest knows it. “ Lurie: [In-app checkout] is in the pipeline.

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Shopping Merchant Services Social Commerce Checkout 272

Inside Retail

JANUARY 10, 2024

The world’s largest retailer shared expansive plans for the future of retail at the recent Consumer Electronics Show (CES 2024), focusing on adaptive retail strategies that encompass realms of customers, workforce and society. It’s essentially a ‘Virtual Try-On’ service that becomes a social experience.

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