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Why Emotion is the Most Important Customer Experience Metric

Retail TouchPoints

Whether its the frustration of being stuck in a middle seat on a long flight, the excitement of waiting hours to taste a special meal, the thrill of getting access to a limited-edition sneaker or the satisfaction of discovering the perfect vacation while browsing late at night, emotions drive all interactions that customers have with brands.

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RFID Technology: Enhancing Retail Efficiency While Protecting Consumer Data

Retail TouchPoints

These benefits lead to smoother operations and enhanced customer experiences, which in turn drive sales and satisfaction. As data privacy becomes an increasing priority for both retailers and consumers, RFID stands out as a secure option that safeguards shoppers’ data. To combat this risk, retailers can encrypt their RFID tags.

Consumer 275
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Has Amazon Finally Cracked the Code for Grocery Retailing?

Retail TouchPoints

It doesnt matter how fresh and fun your store looks, if it doesnt have the products and experience consumers want, they wont be back. Balancing its signature innovation impulse with the expectations of customers in a needs-based category has been one of Amazons biggest stumbling blocks with grocery. That said, 180 million U.S.

Checkout 284
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Technology Created Grocery Hopping, and Technology can Solve it

Retail TouchPoints

For consumers, grocery shopping has become a multi-location event, with shoppers visiting an average of 5.2 This grocery hopping trend has become especially prevalent thanks to consumer-friendly technology like curbside pickup, home delivery and online ordering. When customers visit the store to redeem their prizes (e.g.

Grocer 251
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How QR Codes Modernize Holiday Shopping Experiences

Retail TouchPoints

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. With a quick click on a smartphone, these customers have accessed hidden content, exclusive deals and lightning-fast checkouts. The result?

Shopping 275
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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. More than one-third of consumers now shop online each week, up from 28% pre-pandemic. Omnichannel shopping.

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AI and the Art of Non-Linear Customer Experience

Retail TouchPoints

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). However, as retail landscapes evolved and consumer demands became more sophisticated, this linear approach showed limitations.