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How The Vitamin Shoppe’s POS Upgrade is Leveling Up its Omnichannel Experience

Retail TouchPoints

While being able to physically investigate a product in context is a clear value prop of the brick-and-mortar experience, consumers increasingly see stores as destinations for high-quality service, immersive experiences and activations, and even digital order fulfillment. This approach is already driving big benefits for The Vitamin Shoppe.

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New Research: Retailers Plan to ‘Invest Their Way’ Through Impending Recession

Retail TouchPoints

Indeed, when asked how they view their stores today, three of the top six responses involved omnichannel integration with ecommerce operations , including expanding stores’ roles as fulfillment centers, data collection points and ecommerce “showrooms.”

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‘Surf Hippie’ Lifestyle Brand Faherty Unifies Physical and Digital Data to Enhance Omnichannel CX

Retail TouchPoints

The data is available in real time at the POS, empowering store associates to deliver seamless brand experiences with capabilities such as mobile checkout, endless aisle, store fulfillment, inventory management and clienteling. As we grow, we want to be the best we can be.

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Chico’s Adds Two-Hour Delivery in Partnership With Walmart GoLocal

Retail TouchPoints

The fashion brand has continued building out its digital offerings in 2021 with the launch of StyleConnect , a clienteling and mobile checkout tool, and the appointment of Jay Topper as Chief Digital Officer.

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4 Key Point-of-Sale Trends for 2024

Retail TouchPoints

It’s also a useful architecture for adding CRM capabilities, for example “ensuring you can align a single view of the customer across multiple channels, and extending that into clienteling,” he added. Bitcoin was the rage, and now it isn’t,” noted Sheldon. But POS experts are still bullish on the technology.

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How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Retail TouchPoints

The LVMH -owned retailer did have to play a bit of catch up, though, when it came to omnichannel fulfillment , fast-tracking the roll out of services like BOPIS and launching new innovations such as virtual beauty consultations. I could see that sort of clienteling aspect come into it.

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How RM Williams boosts efficiency with its unified commerce platform

Inside Retail

Central to this transformation was the adoption of NewStore , a unified commerce platform anchored in an omnichannel POS – with built-in solutions such as order and inventory management, clientelling, and store fulfilment. Before NewStore, we had many disparate systems across the organisation. People had to line up,” said Ratcliffe.

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