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What is ‘transcreation’ and why is it important for Aussie retailers?

Inside Retail

It means putting language at the heart of your business. Communicating authentically with culturally and linguistically diverse (CALD) customers should be at the top of the to-do list for all retail businesses. Promoting your retail business to a multicultural audience has never been more important.

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SMS campaigns yield highest customer response rates with maximum ROI

Inside Retail

I think the first thing that’s important for businesses to recognise is that customers actually want it,” says Jonathan Walsh, GM APAC for business SMS provider Esendex. “The I think the cost becomes almost irrelevant if it gives you a good return on investment,” explains Walsh on the first issue.

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Survey Reveals Consumer Marketing Preferences

Independent Retailer

Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. Theme 3: Dear retailers, are you ready to return to normal?

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Boost Sales with Eye-Catching Retail Displays

CJ Retail Solutions

A well-executed display creates a positive and memorable shopping experience, encouraging customers to return. Furthermore, these displays help businesses communicate their brand identity and values, strengthening customer relationships. Retail displays also contribute to brand loyalty and long-term success.