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What is ‘transcreation’ and why is it important for Aussie retailers?

Inside Retail

It means putting language at the heart of your business. Communicating authentically with culturally and linguistically diverse (CALD) customers should be at the top of the to-do list for all retail businesses. Cotton On is one such company with an international market and an inclusive head office of multicultural staff.

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Here’s why luxury Kiwi brands are popping up at Chadstone this week

Inside Retail

“Many designers would not have been able to take part in international trade shows and further engage with emerging new markets. That’s why it’s so important to invest in the local economy, different ways to access new markets, and technology.”. And we’re not out of the woods yet,” Browne told Inside Retail.

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Survey Reveals Consumer Marketing Preferences

Independent Retailer

Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. Theme 3: Dear retailers, are you ready to return to normal?

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Ecommerce is Crowned King: Strategies for Keeping Pace with the New Reign

Retail TouchPoints

This massive shift to digital has forced retailers to rethink how they do business, communicate with their customers, and find creative ways to stay ahead in the evolving retail landscape. Jim Walker is VP Product Marketing at Cockroach Labs. He was VP of Marketing at EverString. On average, ecommerce sales grew 32.4%

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SMS campaigns yield highest customer response rates with maximum ROI

Inside Retail

Australian e-commerce is booming in the wake of the pandemic, with vast new groups of consumers coming into the market who have only recently latched onto the benefits of digital shopping, and businesses that have adopted strong customer service strategies delivered via mobile channels are being rewarded.

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4 Steps to Get Started with Digital Signage for Businesses

Kuusoft

Integral parts of modern business are marketing and communication strategies. How a business communicates with consumers reflects its… The post 4 Steps to Get Started with Digital Signage for Businesses appeared first on The Official Kuusoft Blog.

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Guest Post: Why You Should Rethink Your Customer Service Goals

Hyken

Karen Hertzberg is the Senior Content Marketing Specialist at Siege Media. For loyal customers, assigning them a specific representative for all their concerns helps personalize the experience and makes them feel like they have a direct line to your business to feel heard. . Optimize Messaging . Infographic courtesy of CleverTap.