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Enhancing Customers Experience Throughout Their Buying Journey

Small Biz Trends

As consumers navigate through various stages of awareness, consideration, and decision, their needs and expectations evolve. Focusing on optimal customer experience fosters customer loyalty, promotes higher retention rates, and enhances your business’s competitive edge in the retail market. Ease of purchasing plays a crucial role here.

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Here’s why luxury Kiwi brands are popping up at Chadstone this week

Inside Retail

As quarantine requirements and travel bans continue to impact brands’ ability to get in front of customers and retail buyers across borders, the New Zealand government is stepping up to help promote its local designers overseas with a new pop-up at Chadstone Shopping Centre in Melbourne. The impact of travel bans on buying.

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Survey Reveals Consumer Marketing Preferences

Independent Retailer

Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. Today, this has evolved to include interactions between acquaintances on social media.

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SMS campaigns yield highest customer response rates with maximum ROI

Inside Retail

Australian e-commerce is booming in the wake of the pandemic, with vast new groups of consumers coming into the market who have only recently latched onto the benefits of digital shopping, and businesses that have adopted strong customer service strategies delivered via mobile channels are being rewarded.

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Three ways to provide customer-centric shipping

Inside Retail

For most small to medium enterprises starting out in e-commerce, shipping solutions tend to be stumbled upon and developed gradually as the business grows. Solving these problems (especially given the backdrop of the pandemic and its impact on supply chains worldwide paired with the rise in demand for online shopping) is a timely issue.

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Why EDI Compliance is Important for Retailer Onboarding

Rangeme

Your path may have started by selling hyper-local in mom-and-pop shops, or on a website or two, but now you feel ready to take that next step and sell through a major retailer. Don’t lose sight of the fact that you need to successfully sell yourself and your product to the retailer first before leveraging their platform to sell to consumers.

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Guest Post: Personalizing Digital Customer Experience with a Live Chat Software

Hyken

Takeaway: Focus on ease-of-use and explore how to break down the wall between your business and your target audience. . Shopping cart abandonment is a common practice in the e- commerce sphere and you can reduce such instances by using a chatbot on your site. Let’s face it – 21st-century consumers detest waiting.