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Survey Reveals Consumer Marketing Preferences

Independent Retailer

Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers.

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Here’s why luxury Kiwi brands are popping up at Chadstone this week

Inside Retail

Launching on Thursday, May 6, and running through May 23, the Discover New pop-up showcases the “sophisticated, edgy and deeply cool consumer products that New Zealand creates”, according to Bella Katz, commercial business advisor at New Zealand Trade & Enterprise. The impact of travel bans on buying.

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SMS campaigns yield highest customer response rates with maximum ROI

Inside Retail

Australian e-commerce is booming in the wake of the pandemic, with vast new groups of consumers coming into the market who have only recently latched onto the benefits of digital shopping, and businesses that have adopted strong customer service strategies delivered via mobile channels are being rewarded.

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4 Steps to Get Started with Digital Signage for Businesses

Kuusoft

Integral parts of modern business are marketing and communication strategies. How a business communicates with consumers reflects its… The post 4 Steps to Get Started with Digital Signage for Businesses appeared first on The Official Kuusoft Blog.

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RIC20 Recap: Speakers Provide Answers to Five Pressing Questions

Retail TouchPoints

And to answer that question, we’ve developed a term called C-Commerce (consumer commerce).”. Question 2: How can retailers adapt to constraints on top-of-the-funnel consumer discovery? Question 4: How can retailers best adapt to new consumer shopping behaviors? You should 100% be doing that right now.”. We are creatures.

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Guest Post: Why You Should Rethink Your Customer Service Goals

Hyken

Karen Hertzberg is the Senior Content Marketing Specialist at Siege Media. Even if you’re able to acquire customers, if you can’t keep them, eventually your pool of consumers will dry up. . Not being able to retain customers is a red flag that there’s something missing in your business strategy.

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Guest Post: Personalizing Digital Customer Experience with a Live Chat Software

Hyken

This week we feature an article by Saurav, a marketer and storyteller at Freshworks. Have you recently taken your business online? Live chat software is a messaging platform that allows customers to communicate with ser vice reps in real-time. Research indicates that tech-savvy consumers expect a response within 10 minutes.