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Survey Reveals Consumer Marketing Preferences

Independent Retailer

Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. Today, this has evolved to include interactions between acquaintances on social media.

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Here’s why luxury Kiwi brands are popping up at Chadstone this week

Inside Retail

Launching on Thursday, May 6, and running through May 23, the Discover New pop-up showcases the “sophisticated, edgy and deeply cool consumer products that New Zealand creates”, according to Bella Katz, commercial business advisor at New Zealand Trade & Enterprise. The impact of travel bans on buying.

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Take a Business Writing Course Online

Small Biz Trends

In the middle of every successful business interaction, there is effective communication to see the deals through. Business communication skill is a vital element of every business. Business writing is one of the most important forms of communication. Business Writing For Busy People.

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SMS campaigns yield highest customer response rates with maximum ROI

Inside Retail

Australian e-commerce is booming in the wake of the pandemic, with vast new groups of consumers coming into the market who have only recently latched onto the benefits of digital shopping, and businesses that have adopted strong customer service strategies delivered via mobile channels are being rewarded.

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4 Steps to Get Started with Digital Signage for Businesses

Kuusoft

Integral parts of modern business are marketing and communication strategies. How a business communicates with consumers reflects its… The post 4 Steps to Get Started with Digital Signage for Businesses appeared first on The Official Kuusoft Blog.

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Three ways to provide customer-centric shipping

Inside Retail

ShipStation’s own research bears this out – according to the firm’s Global Pulse 2021 report, 88 per cent of consumers say the shipping experience determines whether or not they will shop again with a brand in the future, while 70 per cent say a poor delivery experience negatively impacts their impression of the retailer rather than the carrier. “We

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Guest Post: Why You Should Rethink Your Customer Service Goals

Hyken

Even if you’re able to acquire customers, if you can’t keep them, eventually your pool of consumers will dry up. . Not being able to retain customers is a red flag that there’s something missing in your business strategy. Consumer data should inform your decision-making. But where should you start? .