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Setting initial pricing high may discourage customers or may create the impression of premium quality. Low prices, while more accessible, could permanently mark the product as a commodity. Pricing determines your long-term profitability. Low prices leave little room for promotions or end-of-lifecycle markdowns.
Product merchandising is a critical component of retail operations, focusing on the strategic presentation and promotion of goods to stimulate customer interest and drive sales. Beyond its impact on sales, product merchandising plays a crucial role in inventory management.
By strategically positioning gondola shelves, retailers can create aisles and sections that highlight specific product categories or promotions, making it easier for customers to navigate the store and find what they are looking for. For example, retailers may use pricing tactics such as charm pricing (e.g.,
Being competitive to draw clients while making sure the retail store makes enough money from each sale is how profit margins are managed. The ratio between a product’s cost base and its selling price is known as the profit margin. You may want to sell more of these items or promote them more prominently in your store.
And cutting prices is the only way to clear this leftover inventory at the end of a season or of a product’s lifecycle. Although markdowns can have a similar sales uplift to a promotion, the purpose and approach of these two pricing events are very different. Use alternative pricing strategies in your markdowns.
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