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Exclusive: New ‘Reverse Influencer Marketplace’ Demonstrates Shifting Brand-Creator Dynamic

Retail TouchPoints

“We’re giving creators the ability take control of growing their business, rather than just being reliant on cold inbound from brands,” said Anand Kishore, Founder and CEO of Aspire in an interview with Retail TouchPoints. The marketplace is free for both creators and brands to use, with no commissions or fees.

Marketing 278
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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.”

Shopping 244
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Skechers Widens its Reach with New Roblox Store, John Deere Collab

Retail TouchPoints

“The John Deere brand is exemplified by the active, hard-working farmers, construction workers, maintenance crews and weekend warriors who bring our brand to life,” said Mara Downing, VP of Corporate Communications and Brand Management at John Deere in a statement.

Outdoor 262
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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” reads the company announcement.

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Designing with Data: Keeping Retailers Ahead of the Trends

Retail TouchPoints

His career has included creating world-class customer experiences and memorable stores, giving him unique insights into the needs of the owners and brand managers, from site selection to storefront concepts and technical specialties such as incorporating massive aquarium displays in destination stores.

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One year after launching, Una Brands has a run-rate of $100 million

Inside Retail

The business employs 180 online retail experts, including a digital marketing team and tech team in India, an operations team and a branding and creative team in Singapore, a procurement team in China, and a growth team and brand management team in Australia. “We

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Easier said than done, especially for a brand that is still working its way back from the brink. You’ve got to have great product and a great experience.”

Checkout 279