Retail TouchPoints

NOVEMBER 7, 2023

WHP Global plans to expand the Express brand to multiple countries in Asia and Latin America through a series of licensing agreements. This marks the first major announcement since the brand management firm announced its strategic partnership with Express, Inc. late last year.

Accessories 264

Accessories Apparel Brand Management Planning 264

Retail Focus

JUNE 29, 2021

At the same time, we also need to be driving real-time visibility for managers, designers and store merchandisers so they can grasp more of what’s happening daily, right on the shop floor. . Going digital ticks all those boxes. Retail staff are also our frontline responders.

Customer Experience 264

Customer Experience Visual Merchandising Accounting Management 264

Retail Focus

MARCH 3, 2023

So, how do the big brands manage to do this? As it turns out, there’s an entire field dedicated to this aspect, called visual merchandising. Moreover, there are plenty of studies that help merchandisers and designers understand how a potential customer thinks and what will attract a passerby’s eye.

Visual Merchandising 130

Visual Merchandising Promotions Brand Management Management 130

Retail TouchPoints

AUGUST 26, 2024

“Heroes & Villains is and always has been a fan-focused brand. Celebrating the stories we all love is the first priority for us,” explained Doug Johnson, Creative Director and Brand Manager at Bioworld, parent company of Heroes & Villains in an interview with Retail TouchPoints.

ATS 257

ATS Marketing Accessories Consumer 257

Retail TouchPoints

JULY 10, 2024

In a growing number of instances, the customer may not have visited the website at all, instead developing brand awareness through social media. The customer who goes to shop in-person after learning about a product or venue online represents an opportunity that strategic design can capitalize on by developing in-store experiences.

Point of Sale 261

Point of Sale Location Consumer Customer Experience 261