Inside Retail

APRIL 5, 2022

IR: Will this store look and feel different from other Sheike stores, since it’s your first one outside of a shopping centre? A lot of these pieces – click-and-collect, or store-to-door – really enhance her store experience and allow her to shop with ease. They will be our key focus. What have the last few years been like?

Marketing 130

Marketing Planning Customer Experience Target Market 130

I Vend

MARCH 14, 2022

Shoppers are also returning in their droves to brick and mortar shopping – PWCs’ 2021 Global Consumer Insights Pulse Survey found that almost half the respondents now visit physical retail stores, with 75% planning to do so. They can move between channels without even thinking about it, and simply interact with the brand.

Customer Retention 98

Customer Retention Discount Store Department Stores Target Market 98

Wiser

OCTOBER 7, 2024

The Role of E-Commerce and Drive in Cacolac’s Strategy As consumer shopping behaviors evolved, so did Cacolac’s focus on digital retail. Starting in 2019, Cacolac recognized the Drive channel as a major strategic opportunity to reach their primary customer base—families with children who prioritize convenient shopping experiences.

Promotions 78

Promotions Location Accounting Target Market 78

Rain Pros

APRIL 3, 2024

Leverage Targeted Ads Another viable way to boost traffic and sales during slow business periods is by reaching your unique customers via targeted marketing initiatives. If your business caters to a local audience, targeted ads can help reach diverse customers in different regions.

Planning 52

Planning Promotions Management Marketing 52