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Can You Price Below MAP Prices?

Wiser

For example, if a TV manufacturer sets the minimum price of their product at $450, then the retailer cannot advertise that product for any amount less than $450 without receiving a penalty from the manufacturer. This is usually done on the basis of copyright, counterfeit, or brand infringement laws. The answer is yes, kind of.

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Historic lozenge brand launches sugar-free version

Talking Retail

Mentholated lozenge brand Jakemans is to launch a sugar-free variant in January. The sugar-free lozenges will come in a 50g bag with a recommended retail price of £1.29. This story continues at Historic lozenge brand launches sugar-free version.

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Understanding Prime Day: A Crucial Event for Consumer Electronics

Wiser

This competition forced many consumers to compare prices across platforms before purchasing on Amazon. Over half of Prime Day shoppers were found to be actively checking other retailersprices before committing, emphasizing the need for brands to stay competitive not just within Amazon, but across the entire retail ecosystem.

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Category Managers. The kind of people the world needs more of.

Shopper Intelligence

Buyer vs National Account Manager. The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour.