Retail TouchPoints

JULY 15, 2024

“What Fender does really well is they think about their brand management and marketing through the lens of [its vendor partners],” said Jason Grunberg, CMO of Bluecore in an interview with Retail TouchPoints. When you think about their distribution network, it’s not just the Guitar Centers, it’s the local music shops.

Marketing 274

Marketing Consumer Wholesale Accessories 274

Inside Retail

OCTOBER 20, 2022

The Memo was founded to take the pain out of shopping for baby goods, an experience that can often be overwhelming for first-time parents. Promotional tables near the entrance provide an opportunity for storytelling and to display collections that are being activated on the website, creating a cohesive omnichannel retail experience.

Marketing 246

Marketing Beauty and Health Brand Management Promotions 246

Retail TouchPoints

JULY 10, 2024

In a growing number of instances, the customer may not have visited the website at all, instead developing brand awareness through social media. The customer who goes to shop in-person after learning about a product or venue online represents an opportunity that strategic design can capitalize on by developing in-store experiences.

Point of Sale 258

Point of Sale Location Consumer Customer Experience 258

Retail TouchPoints

MARCH 9, 2023

Easier said than done, especially for a brand that is still working its way back from the brink. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand. You’ve got to have great product and a great experience.” said Hawkins.

Checkout 274

Checkout Marketing Fashion Shipping 274

Inside Retail

MAY 23, 2021

You might have just graduated, gotten a promotion or a pay rise. This is how I and so many other trans and non-binary people feel when shopping not only for a special occasion but on any given day, even just buying new undies. However, I’ve been shopping in the “women’s” department since I was 16. Imagine the following.

Fashion 34

Fashion Department Stores Shopping Brand Management 34

Retail Focus

JULY 5, 2022

The spaces must be designed to ensure customers have an enjoyable and hassle-free shopping experience. . Brand Your Business. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically.

Accounting 227

Accounting Planning Advertising Brand Management 227

Wiser

DECEMBER 18, 2023

In the online world, it’s not about physical space, but rather visibility on search results, category pages, and promotional spaces. Optimize Marketing Efforts: DSOS can help you measure the effectiveness of your marketing and promotional campaigns, helping you to finetune your strategies for a better return on investment.

Promotions 139

Promotions Management Marketing Inventory Management 139

Retail Focus

MARCH 3, 2023

So, how do the big brands manage to do this? This means most of us shop based on emotions rather than logical facts. It’s the way retail stores promote their brand, products, and quality of services. Even though they use the same space, each new design looks fresh and enticing, which is exactly the point.

Visual Merchandising 130

Visual Merchandising Promotions Brand Management Management 130

Wiser

DECEMBER 12, 2022

Online shopping has exponentially increased the ease with which consumers can find products and compare prices between different retailers, so MAP has become a crucial aspect of product selling for many manufacturers. Often, these consequences are a last resort because brands don’t actually want to lose any of their retail partners.

Advertising 147

Advertising Promotions Retailing Pricing Shipping 147

Wiser

AUGUST 13, 2024

Traditionally held in July, this two-day event offers brands an unparalleled opportunity to boost sales through deep discounts and strategic promotions. Brands must navigate a complex landscape of consumer behavior, competitive pressures, and dynamic pricing strategies to succeed.

Consumer 78

Consumer Promotions Advertising Shopping 78

Wiser

OCTOBER 7, 2024

The Role of E-Commerce and Drive in Cacolac’s Strategy As consumer shopping behaviors evolved, so did Cacolac’s focus on digital retail. Starting in 2019, Cacolac recognized the Drive channel as a major strategic opportunity to reach their primary customer base—families with children who prioritize convenient shopping experiences.

Promotions 78

Promotions Location Accounting Target Market 78

Wiser

APRIL 29, 2024

As traditional brick-and-mortar tactics evolve into eCommerce strategies, brands face the challenge of adapting to a retail landscape where the physical and digital merge seamlessly. Price Pricing strategies in eCommerce must balance profitability and promotional activities, adapting to frequent price fluctuations inherent to online retail.

Promotions 78

Promotions Advertising Returns Consumer 78

Retail Focus

JANUARY 5, 2024

This includes optimising supply chain management to reduce carbon footprints and promoting sustainable consumer behaviours. Digital tools can aid in this by improving efficiency and reducing waste, thereby supporting the brand’s sustainability goals.

Customer Experience 147

Customer Experience Supply Chain Management Clienteling Management 147

Mass Relators

DECEMBER 20, 2021

She became a field marketing coordinator in 2006, category marketing manager in 2010 and manager of marketing brand management in 2016. She was promoted to her current role of director of marketing operations in 2019. Irby, 66, began his Publix career in 1973 at the sign shop in Lakeland, Florida.

Marketing 52

Marketing Advertising Promotions Brand Management 52

Wiser

JULY 22, 2024

This expansion could be seen as a direct response to consumers’ expectations for greater convenience and efficiency in their shopping habits. Carrefour dominates with an average range of 21,324 products, offering a comprehensive shopping experience. FEEF : What are the three main challenges for SMEs ? For independent chains, E.

Management 78

Management Promotions Accounting Consumer 78

Wiser

JULY 22, 2024

Here’s a summary of the findings and strategies discussed in the report: Shifts in Performance Metrics Digital leaders highlight a notable shift in the metrics used to measure the performance of online and in-store shopping. This strategic resource allocation helps manage inventory and meet customer expectations across channels.

Shrinkage 78

Shrinkage Inventory Management Management Consumer 78

Wiser

MAY 28, 2024

Promotional pricing strategies can also be effective, especially when synchronized with high-traffic periods or shopping seasons. These strategies require continuous refinement and responsiveness to the changing retail environment to maintain or grow your brand’s share in-store.

Marketing 78

Marketing Consumer Promotions Customer Experience 78

Wiser

SEPTEMBER 20, 2023

Collaborations with other brands could also create new avenues for revenue. Threats: Starbucks faces intense competition from both multinational chains and local coffee shops. Opportunities: Expansion into developing markets and innovation in their product line, such as non-dairy and healthier options, could drive future growth.

Marketing 144

Marketing Planning Management Brand Management 144

Wiser

JUNE 13, 2024

E-commerce platforms prioritize available products because they aim to provide the best shopping experience to their users. If your inventory management isn’t up to par and your products frequently go out of stock, your share of search will suffer. Product Availability First and foremost, your product must be available.

Inventory Management 78

Inventory Management Supply Chain Management Advertising Promotions 78

Wiser

SEPTEMBER 23, 2024

This involves strategically managing product assortment, pricing, and promotions. Execute: Deliver a Competitive Shopping Experience- Execution is all about staying competitive in real-time, ensuring that your prices and product availability align with what customers are looking for.

Shipping 78

Shipping Promotions Planning Management 78

Shopper Intelligence

APRIL 30, 2021

The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour. Not the least of which is promotions.

Management 52

Management Promotions Accounting Marketing 52

Mass Relators

MAY 26, 2021

has promoted Andrew Stanleick to chief executive officer for the beauty business created by Kylie Jenner. In addition, Stanleick will also manage Kim Kardashian West’s business for Coty with a focus for both brands on driving global expansion and entry into new beauty categories. NEW YORK — Coty Inc.

Returns 52

Returns Management Marketing Brand Management 52

Wiser

NOVEMBER 6, 2023

This not only boosts immediate sales but also fosters customer loyalty and promotes repeat business. Visuals play a crucial role in online shopping as they are the customer’s primary interaction with the product. Offering multiple payment options can also enhance the mobile shopping experience.

Payment Services 78

Payment Services Customer Experience Brand Management Shopping 78

Rain Pros

APRIL 3, 2024

One of the best ways to achieve this is by running seasonal marketing campaigns and promotions on social media. Consider Special Promotions Sales may be low during certain seasons because of reduced consumer interest or a decline in purchasing power. Here are some ways to maximize slower business seasons.

Planning 52

Planning Promotions Management Marketing 52

A1 Retail

OCTOBER 12, 2023

letting shoppers know that the Amazon they rely on every day is now – perhaps unsurprisingly – launching own-brand groceries. With byAmazon groceries, consumers can expect more wow in their weekly shop. The byAmazon range includes fresh food, store cupboard essentials, and delicious meals for lunch and dinner.

Advertising 59

Advertising Promotions Accounting Outdoor 59

Mike Anthony

JANUARY 28, 2025

Im not a big fan of promotions. Some promotions are awesome, adding huge strategic value and moving plenty of volume. But I do believe that the consumer goods industry generally over-uses promotions; that many of them do not pay back in the short term, and even fewer pay back in the long run.

Promotions 130

Promotions Planning Management Marketing 130

Wiser

JANUARY 27, 2025

For decades, success hinged on dominance in brick-and-mortar retail, but todays consumers are increasingly shopping online. The rapid growth of e-commerce, coupled with shifting consumer expectations, requires CPG brands to adapt quickly to capture emerging opportunities in the digital marketplace. CPG brands.

Consumer 78

Consumer Fulfillment Shipping Advertising 78