Retail TouchPoints

SEPTEMBER 12, 2023

TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” reads the company announcement. Previously, TikTok had only shared the availability of FBT in the U.K. ;

Merchant Services 278

Merchant Services Payment Services Shopping Checkout 278

Inside Retail

AUGUST 22, 2023

Whereas Victoria’s Secret’s choice of models at the time promoted a very narrow definition of beauty, Parade offered consumers a colourful selection of products to choose from in sizes that went up to 3XL. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.

Apparel 246

Apparel Promotions Consumer Shipping 246

Retail TouchPoints

MARCH 9, 2023

Easier said than done, especially for a brand that is still working its way back from the brink. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand. You’ve got to have great product and a great experience.”

Checkout 279

Checkout Marketing Fashion Shipping 279

Wiser

DECEMBER 12, 2022

So, retailers can still sell products at a lower point than the policy states, they simply can’t promote them that way based on their agreements with the brands. Ultimately, it’s in the best interest of the retailer to adhere to the MAP policy guidelines in order to continue doing business with the brand.

Advertising 147

Advertising Promotions Retailing Pricing Shipping 147

Retail TouchPoints

AUGUST 24, 2023

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.” Either way it’s good for us.

Shopping 244

Shopping Merchant Services Fulfillment Social Commerce 244

Wiser

SEPTEMBER 23, 2024

This involves strategically managing product assortment, pricing, and promotions. Self-Serve Reporting Capabilities: Easily generate custom reports to analyze everything from shipping price fluctuations around the holidays to price gaps across multiple retailers.

Shipping 78

Shipping Promotions Planning Management 78

Wiser

JUNE 13, 2024

Things you can do: Partner with reliable logistics providers Offer multiple delivery options, including expedited shipping Implement robust supply chain management practices Promotions and Advertising Targeted promotions and advertising can significantly influence share of search.

Inventory Management 78

Inventory Management Supply Chain Management Advertising Promotions 78