Retail TouchPoints

SEPTEMBER 12, 2023

“TikTok has made it frighteningly easy to buy — it’s literally a swipe and the product is on its way to you,” said Lee Parkhurst, Senior Brand Manager at Educational Insights , the first toy brand to test out TikTok Shop.

Merchant Services 278

Merchant Services Payment Services Shopping Checkout 278

Retail TouchPoints

JULY 10, 2024

The ability to gather information from mobile app sales, social media and points of sale may be especially helpful for understanding a brand’s relationship to the customer, and the Gen Z cohort more specifically.

Point of Sale 261

Point of Sale Location Consumer Customer Experience 261

Wiser

SEPTEMBER 30, 2024

As their distribution expanded from a few dozen Drive locations to over 2,000 points of sale, they needed a more scalable solution. If a promotion sells quickly, we can act fast to prevent stockouts. On the other hand, if a promotion underperforms, we can quickly refocus our sales efforts elsewhere.”

Promotions 78

Promotions Management Location Accounting 78

Retail TouchPoints

AUGUST 24, 2023

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.”

Shopping 244

Shopping Merchant Services Fulfillment Social Commerce 244

Rain Pros

APRIL 3, 2024

One of the best ways to achieve this is by running seasonal marketing campaigns and promotions on social media. According to Forbes , video ads highlighting your retail products can increase customer conversion rates and sales. However, manually managing seasonal inventory may lead to errors and a lack of efficiency.

Planning 52

Planning Promotions Management Marketing 52