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The ability to gather information from mobile app sales, social media and points of sale may be especially helpful for understanding a brand’s relationship to the customer, and the Gen Z cohort more specifically.
“TikTok has made it frighteningly easy to buy — it’s literally a swipe and the product is on its way to you,” said Lee Parkhurst, Senior BrandManager at Educational Insights , the first toy brand to test out TikTok Shop.
If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior BrandManager at the company, said they’ve “been quadrupling our business month over month since.”
As their distribution expanded from a few dozen Drive locations to over 2,000 points of sale, they needed a more scalable solution. Wiser’s store-level price and product availability intelligence offered Yooji a more efficient way to monitor their growing footprint.
New technologies are also being put to use where point-of-sale systems are concerned. She is working towards pursuing a master’s degree in marketing and brandmanagement. More Versatile POS Systems.
Opening your mind to new markets will help you find more customers, and targeting ads to potential customers will allow them to discover your brand. Manage Your Inventory One benefit of off-peak seasons is that they give you time to take stock and manage your inventory.
The long pause has given brandmanagers, franchise owners, retailers and wholesalers enough time to rethink their customer relations, brand building strategies and community relations. Point of sale systems can do wonders to keep your business engine revved-up in times like this.
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