Babies ‘R’ Us Makes its Return to Brick-and-Mortar, Setting the Stage for National Expansion
Retail TouchPoints
JULY 19, 2023
big-box baby chain, BuyBuy Baby , shutters its doors , a familiar name has returned to the retail landscape — Babies ‘R’ Us has opened its first store in the U.S. since the brand’s 2018 bankruptcy. stores, Babies ‘R’ Us and its sister brand Toys ‘R’ Us passed through a number of hands before being acquired by WHP Global in March 2021.
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