Retail TouchPoints

AUGUST 12, 2021

One example is ad planning and testing, which can range from evaluating consumer behavior and informing creative strategy to assessing brand recall, messaging clarity, emotional response and overall effectiveness. Product and brand managers can, for instance, complete a study exploring how changes in a product’s price impacts sales.

Advertising 313

Advertising Consumer Marketing Brand Management 313

Inside Retail

OCTOBER 2, 2024

In a filing, the company announced it would spin off its flagship retail K11 brand management to a newly established company by Cheng for HK$209 million, aiming to reduce operating costs. He has been actively involved in various cultural initiatives and has worked to promote Hong Kong’s art scene on the global stage.

Shopping 244

Shopping Brand Management Promotions Returns 244

Retail Focus

FEBRUARY 9, 2023

And to add complexity to the situation, these brands find it difficult to establish a reliable supply chain, as they may not have the same level of relationships or resources as larger brands. Retailers should also provide training and education on topics such as digital marketing, e-commerce, and business planning.

Payment Services 264

Payment Services Beauty and Health Shopping Promotions 264

Inside Retail

OCTOBER 20, 2022

At the time, she was a brand manager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category. What was really important to us was how the customer would actually experience that store.

Marketing 246

Marketing Beauty and Health Brand Management Promotions 246

Inside Retail

AUGUST 26, 2024

The company plans to lay off approximately 4000 employees, which represents 10 per cent of Sephora China’s total workforce. However, the situation Western brands are facing today is much more complex because of two critical weaknesses. “To Promo-detox is very hard to implement, but the alternative is far more painful.”

Markdowns 147

Markdowns Promotions Marketing Consumer 147

Wiser

DECEMBER 18, 2023

In the online world, it’s not about physical space, but rather visibility on search results, category pages, and promotional spaces. Optimize Marketing Efforts: DSOS can help you measure the effectiveness of your marketing and promotional campaigns, helping you to finetune your strategies for a better return on investment.

Promotions 139

Promotions Management Marketing Inventory Management 139

365 Retail

AUGUST 2, 2024

of the global population, were regular social media users , underscoring its essential nature within your overall marketing plans. Knowing your targets is essential for developing an action plan to meet business goals, so set precise and quantifiable objectives for any social media campaigns you undertake. By April 2024, 5.07

Marketing 104

Marketing Planning Accounting Brand Management 104

Wiser

SEPTEMBER 20, 2023

SWOT analysis, an acronym for Strengths, Weaknesses, Opportunities, and Threats, is a strategic planning technique that can provide valuable insights for your business by analyzing internal and external factors. One common instance is during the initial stages of strategic planning. When Does a Business Need SWOT Analysis?

Marketing 144

Marketing Planning Management Brand Management 144

Wiser

APRIL 29, 2024

Price Pricing strategies in eCommerce must balance profitability and promotional activities, adapting to frequent price fluctuations inherent to online retail. Promotion Effective online promotion and advertising strategies are key to increasing visibility and driving sales.

Promotions 78

Promotions Advertising Returns Consumer 78

Wiser

SEPTEMBER 23, 2024

Wiser is not just another price monitoring tool; it’s a comprehensive platform designed to address the full spectrum of your pricing needs, from planning and execution to monitoring and analysis. This involves strategically managing product assortment, pricing, and promotions.

Shipping 78

Shipping Promotions Planning Management 78

Wiser

SEPTEMBER 30, 2024

Essential During Promotion Periods and Beyond Sallenave highlights that Wiser is especially critical during promotions: “Wiser helps us track stock levels in Drive locations during and after promotions. If a promotion sells quickly, we can act fast to prevent stockouts.

Promotions 78

Promotions Management Location Accounting 78

Mass Relators

JUNE 20, 2024

In the eight years since joining DG, he has progressed through roles including district manager, regional director, human resources director and director of store operations, emerging markets where he supported the launch of DG’s first store in Mexico. Matt Frame has been promoted to division vice president, store operations.

Beauty and Health 52

Beauty and Health Store Operations Promotions Management 52

Mass Relators

DECEMBER 20, 2021

. — Publix Super Markets’ vice president of marketing Mark Irby plans to retire at the end of February. She became a field marketing coordinator in 2006, category marketing manager in 2010 and manager of marketing brand management in 2016. The 48-year company veteran will be succeeded by Malinda Renfroe.

Marketing 52

Marketing Advertising Promotions Brand Management 52

Wiser

JUNE 18, 2024

Leverage Data Analytics for Demand Planning Data analytics can provide valuable insights into consumer behavior and demand patterns. Monitor external factors such as market trends and competitor activity to refine demand planning. Out-of-stock situations can lead to decreased visibility, lost sales, and a damaged brand reputation.

Inventory Management 78

Inventory Management Management Planning Consumer 78

Shopper Intelligence

APRIL 30, 2021

The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour. Not the least of which is promotions.

Management 52

Management Promotions Accounting Marketing 52

Rain Pros

APRIL 3, 2024

As an entrepreneur with a company that experiences seasonal cash flow, planning ahead for off-season slumps is crucial to managing your operating costs and building a sustainable business. During these periods, people buy holiday gifts like toys and gadgets, plan fun activities, and explore winter deals.

Planning 52

Planning Promotions Management Marketing 52

Mass Relators

MAY 19, 2021

The Revenue Management Studio today includes IRI’s Price Compliance and Price Optimization solutions. Consumer Demand Studio: Delivers an understanding of the drivers of future performance across internal and external causal variables, including proprietary data and planned activities, to predict both short- and long-term demand.

Management 52

Management Brand Management Marketing Consumer 52

Mass Relators

MAY 26, 2021

has promoted Andrew Stanleick to chief executive officer for the beauty business created by Kylie Jenner. In addition, Stanleick will also manage Kim Kardashian West’s business for Coty with a focus for both brands on driving global expansion and entry into new beauty categories. NEW YORK — Coty Inc.

Returns 52

Returns Management Marketing Brand Management 52

Wiser

AUGUST 25, 2023

They know the main factors that drive sales, availability, promotional compliance, share shelf, visibility that are critical for revenue growth. However, when working with emerging companies, we’ve heard that there can be a lack of a holistic plan, containing straightforward, digestible, actionable data to inform the process.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78

A1 Retail

OCTOBER 12, 2023

Red Brick Road has created eight different ‘Amazon food smiles’ for the campaign, and a suite of contextual adverts promoting grocery items relevant to specific day-parts. Media planning and buying is by Rufus. There is also a two-week London-wide digital outdoor and digital display campaign.

Advertising 59

Advertising Promotions Accounting Outdoor 59

Mike Anthony

JANUARY 28, 2025

Im not a big fan of promotions. Some promotions are awesome, adding huge strategic value and moving plenty of volume. But I do believe that the consumer goods industry generally over-uses promotions; that many of them do not pay back in the short term, and even fewer pay back in the long run. Of course not! Of course not!

Promotions 130

Promotions Planning Management Marketing 130