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Forever 21 to Close 200 Stores as it Considers Second Bankruptcy

Retail TouchPoints

Forever 21s Twisting Tale of Bankruptcies and Sales Forever 21s intellectual property has been owned by brand management firm Authentic Brands Group since its first bankruptcy in 2019 , and a second bankruptcy would not disrupt that arrangement. If a buyer is not found, a chainwide liquidation is in the cards. In the U.S.,

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Fashion insiders weigh in on the uncertain future of Australian Fashion Week

Inside Retail

“Originally the event has always been based on trade with a consumer event later, and in the last few years we have seen them merging this and not investing in getting overseas buyers to come to Australia,” Phoebes Garland, co-founder of Garland & Garland, a fashion and lifestyle brand management agency, told Inside Retail.

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Revolutionizing FMCG with AI-Powered Image Recognition: Enhancing Shelf Management and Consumer Insights

Retail Focus

AI image recognition FMCG is a technology that transforms how brands manage shelves, track inventory, and understand their consumer behavior. For example, a study by IHL Group found that retailers lose $1 trillion annually due to overstocks, out-of-stocks, and returns.

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Effective Local Advertising Ideas to Boost Your Business Visibility

Small Biz Trends

Measure Success: Track KPIs, such as foot traffic and conversion rates, to evaluate advertising effectiveness and refine your marketing strategies. In today’s competitive market, standing out in your local community is crucial for success. Each method enhances brand management and fosters community relationships.

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Decoding a Neologism: LUXENTAINMENT

Retail Focus

Long before the term “experience” entered the marketing lexicon, heritage maisons were already staging emotional encounters between their creations and their clients. Social Currency and Virality: In the attention economy, the most powerful form of marketing is being shared. Pop-ups can test markets. With tension.

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What Is a Rebranding Strategy and Why It Matters?

Small Biz Trends

A rebranding strategy is crucial for businesses looking to refresh their identity and meet changing market demands. It involves a careful redesign of elements like the brand’s name , logo, and messaging to connect better with consumers.

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Myer’s profit declines amid store closures, underperformance of some brands

Inside Retail

. “We are laser-focused on improving our profitability, performance, and shareholder returns,” said Olivia Wirth, Myer executive chair. Our objective is to identify opportunities to deliver a step-change in Myer’s market position and generate strategic and financial benefits.”