Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 318

Marketing Marketing Spend Brand Management Consumer 318

Tokinomo

SEPTEMBER 8, 2022

It’s complicated to stay top of mind in a competitive market. Hundreds of brands fighting to attract the attention of shoppers both in-store and online. Depending on their strategies, some brands manage to remain the first choice of thousands of people.

Brand Management 246

Brand Management Marketing Management Retail Marketing 246

Retail TouchPoints

MARCH 8, 2023

Brand management firm WHP Global has received a $375 million equity investment from funds managed by the private equity group of Ares Management Corporation to fuel its next wave of brand acquisitions. The tour also will feature a number of integrated co-marketing partnerships with brands.

Brand Management 273

Brand Management Management Fashion Marketing 273

Retail TouchPoints

SEPTEMBER 13, 2021

“Helping customers in their online shopping journey is a major advantage in today’s online retail market,” said Richard Adams, VP of Digital Experience at JCPenney in a statement.

Brand Management 271

Brand Management Customer Experience Management Retail Marketing 271

Retail TouchPoints

JULY 20, 2020

While the latter may be true, excess inventory also has a silver lining of hidden pathways to optimizing excess inventory that lead straight to your bottom line through distribution in the off-price retail market. Technology has revolutionized the way brands manage their excess inventory.

Inventory Management 162

Inventory Management Apparel Fashion Specialty Store 162

Inside Retail

MAY 25, 2023

The expansion in Australia is part of a long-term strategy for Canada Goose, which will operate under a brand management agreement with Brand Collective. However, Morris said that Canada Goose is its first foray into luxury retail. “We billion(about A$2.93 billion), and total revenue of C$1 billion (about A$1.13

Fashion 130

Fashion Boutique Planning Marketing 130

Shopper Intelligence

APRIL 30, 2021

Retailer vs Supplier. First, I could be talking here about where the world of the retailer and the supplier collide. The Retailer cares about winning market share through shopper footfall and basket spend – i.e. winning the total basket (see here some of the metrics that measure traffic driving ). Sales vs Marketing.

Management 52

Management Promotions Accounting Marketing 52