Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed.

Brand Management 78

Brand Management Management Consumer Marketing 78

Retail TouchPoints

AUGUST 12, 2021

This new generation of online surveys is starting to have a significant impact not only on ad testing but on the entire spectrum of product development and marketing research, from consumer behavior analysis to pricing and brand tracking. Rasto Ivanic is a Co-founder and CEO of GroupSolver ®, a market research tech company.

Advertising 313

Advertising Consumer Marketing Brand Management 313

Wiser

JANUARY 8, 2025

However, in today’s fast-paced market, where data reigns supreme, this method is becoming increasingly insufficient. From Intuition to Data-Driven Decisions Imagine a field representative for an FMCG brand visiting a retail store. These reps would assess shelf conditions and negotiate based on anecdotal evidence.

Customer Retention 78

Customer Retention Promotions Management Brand Management 78

Retail TouchPoints

MAY 29, 2024

The event will be promoted across New York City through extensive promotional efforts, including advertising on a Nasdaq marquee and tower from May 26 to June 2, 2024. She previously served in merchandising and brand management roles at Target and Unilever. The block party will be open to the public from 11 a.m.

Merchant Services 267

Merchant Services Promotions Advertising Brand Management 267

Retail TouchPoints

DECEMBER 8, 2022

Express has entered a broad-reaching partnership with brand management firm WHP Global , owner of the Toys ‘R’ Us , Babies ‘R’ US and Anne Klein brands, among others. The deal includes plans to acquire “multiple” fashion brands as well as the expanded monetization of the Express brand through global licensing partnerships.

Brand Management 282

Brand Management Fashion Planning Promotions 282

365 Retail

AUGUST 2, 2024

Social media has become an essential element in modern marketing, not merely something marketers could benefit from having on hand. of the global population, were regular social media users , underscoring its essential nature within your overall marketing plans. By April 2024, 5.07 billion people, or 62.6%

Marketing 104

Marketing Planning Accounting Brand Management 104

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers.

Apparel 246

Apparel Promotions Consumer Shipping 246

Retail Focus

FEBRUARY 9, 2023

Questionable retail infrastructure Start-up brands often face a variety of difficulties when trying to establish themselves in the market. Some of the most common challenges include limited resources, footfall and finding the right marketing mix formula.

Payment Services 264

Payment Services Beauty and Health Shopping Promotions 264

Inside Retail

AUGUST 26, 2024

LVMH-owned beauty giant Sephora is reportedly carrying out a significant workforce reduction in China, a move aimed at mitigating financial losses in the challenging market. For instance, why would a customer choose to buy a Dior lipstick at Sephora when they can easily purchase it directly from the brand’s official Tmall store?”

Markdowns 147

Markdowns Promotions Marketing Consumer 147

Retail TouchPoints

MAY 10, 2021

As brands evolve in their understanding of consumer values, the need for empathy will continue to drive outreach, which is causing difficult decisions on the brand management side. Many brands adhere closely to the four Ps of marketing: price, promotion, product and placement. He first joined Discuss.io

Consumer 261

Consumer Marketing Accounting Brand Management 261

Retail TouchPoints

MARCH 9, 2023

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. Easier said than done, especially for a brand that is still working its way back from the brink. My daughter lives in technology.

Checkout 274

Checkout Marketing Fashion Shipping 274

CJ Retail Solutions

SEPTEMBER 9, 2022

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

Brand Management 52

Brand Management Management Promotions Advertising 52

Retail TouchPoints

JULY 10, 2024

At Dyer Brown our approach, regardless of typology, emphasizes pre-design investigation: combining market research and surveys with collaborative stakeholder visioning sessions produces critical data that will inform the design process.

Point of Sale 258

Point of Sale Location Consumer Customer Experience 258

Wiser

MAY 28, 2024

In today’s retail landscape, understanding and strategically enhancing brand share and market share are essential for success. Part 1: Optimizing Brand Share In-Store Brand Share focuses on the performance of your products within a specific category.

Marketing 78

Marketing Consumer Promotions Customer Experience 78

Inside Retail

OCTOBER 7, 2024

When Domino Pizza Enterprises identified the need for a high-performance, automated digital marketing system that could deliver highly sophisticated customer relationship management, it had the challenge of finding a smart, agile solution that could amplify results at the national and local levels with minimal effort.

ATS 130

ATS Marketing Management Brand Management 130

Wiser

DECEMBER 18, 2023

Market trends shift rapidly, consumer behavior fluctuates, and competition intensifies. In the online world, it’s not about physical space, but rather visibility on search results, category pages, and promotional spaces. However, the dynamic nature of eCommerce platforms presents retailers with various challenges.

Promotions 139

Promotions Management Marketing Inventory Management 139

Retail Focus

JULY 5, 2022

If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically.

Accounting 227

Accounting Planning Advertising Brand Management 227

Wiser

OCTOBER 4, 2023

Through consistent and strategic use of social media, businesses can create meaningful connections with their audience, humanize their brand, and position themselves as market leaders. By understanding the impact of the ‘Social Media Factor’, businesses can leverage its power to take their brand to new heights.

Promotions 145

Promotions Consumer Marketing Customer Experience 145

Mass Relators

DECEMBER 20, 2021

— Publix Super Markets’ vice president of marketing Mark Irby plans to retire at the end of February. Renfroe, 42, began her Publix career in 2005 as a marketing support associate in Lakeland, Florida. She was promoted to her current role of director of marketing operations in 2019.

Marketing 52

Marketing Advertising Promotions Brand Management 52

Small Biz Trends

JUNE 4, 2022

There are tons of tech tools and trends that may impact your digital marketing strategy. This can have far-reaching implications for businesses that market digitally. Your business probably already uses social media for marketing. But with so many tools and techniques promoted online, it can be easy to over-complicate things.

Marketing 128

Marketing Brand Management Promotions Management 128

Retail TouchPoints

AUGUST 24, 2023

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. in November 2022. Could Content-First TikTok Overtake Product-First Amazon?

Shopping 244

Shopping Merchant Services Fulfillment Social Commerce 244

Wiser

DECEMBER 12, 2022

MAP policies can also help set an expectation for the price of certain products across the market, which is helpful for smaller businesses that are looking to sell products based on value without the fear of a price war looming in the distance. This is usually done on the basis of copyright, counterfeit, or brand infringement laws.

Advertising 147

Advertising Promotions Retailing Pricing Shipping 147

Wiser

MARCH 28, 2024

In an illuminating revelation from Deloitte’s 2024 consumer products industry outlook , half of the consumer product companies surveyed express a pivot away from relying on price increases as a growth strategy, signaling a paradigm shift in how businesses approach market expansion and consumer engagement.

Consumer 78

Consumer Promotions Inventory Management Advertising 78

Wiser

SEPTEMBER 20, 2023

Regardless of industry, size, or market position, every business can benefit from the clarity and direction a SWOT analysis provides. These could be an untapped market, a trend that favors your product or service, a competitor going out of business, etc. So, is SWOT analysis necessary for your business? The answer is a resounding yes.

Marketing 144

Marketing Planning Management Brand Management 144

Wiser

AUGUST 13, 2024

Traditionally held in July, this two-day event offers brands an unparalleled opportunity to boost sales through deep discounts and strategic promotions. Brands must navigate a complex landscape of consumer behavior, competitive pressures, and dynamic pricing strategies to succeed.

Consumer 78

Consumer Promotions Advertising Shopping 78

Wiser

MARCH 4, 2024

Brands and retailers face unique challenges as they progress from their initial market entry to becoming leaders in innovation and strategy. Aligning retail strategies with these technological shifts is no longer optional; it’s imperative for those aiming to enhance their market position and achieve scalable success.

Management 78

Management Brand Management Inventory Management Marketing 78

Wiser

OCTOBER 7, 2024

Turning to Wiser for a Solution Cacolac found its answer in Wiser’s solution, which provided them with real-time data on product availability, pricing, and promotions across their Drive locations. This time-saving efficiency has allowed Cacolac to focus more on expanding their product range and enhancing promotional efforts.

Promotions 78

Promotions Location Accounting Target Market 78

Wiser

JULY 22, 2024

Each retailer’s assortment strategy can vary greatly, with some focusing on product diversity and others on specific categories where they want to develop market strength. This evolution of product ranges within the Drive channel suggests that SME’s are actively adapting their offerings to meet the dynamic needs of the market.

Management 78

Management Promotions Accounting Consumer 78

Wiser

APRIL 29, 2024

Price Pricing strategies in eCommerce must balance profitability and promotional activities, adapting to frequent price fluctuations inherent to online retail. Frequent adjustments and competitive pricing can help in attracting price-sensitive customers, thereby increasing market share and sales volumes.

Promotions 78

Promotions Advertising Returns Consumer 78

Mass Relators

JUNE 20, 2024

GOODLETTSVILLE, Tenn. – Dollar General has named Tony Rogers as senior vice president, chief marketing officer. Rogers has served as chief marketing officer at Walmart and chief marketing officer at Signet Jewelers. Matt Frame has been promoted to division vice president, store operations.

Beauty and Health 52

Beauty and Health Store Operations Promotions Management 52

Wiser

SEPTEMBER 30, 2024

Leclerc dominate the Drive market in France. Why Yooji Chose Wiser “When our expansion into the Drive circuit really took off, we evaluated several tools on the market,” says Sallenave. If a promotion sells quickly, we can act fast to prevent stockouts.

Promotions 78

Promotions Management Location Accounting 78

Wiser

JUNE 13, 2024

Poor visibility directly translates to lost sales opportunities and, ultimately, reduced market share. No amount of marketing or SEO can compensate for an out-of-stock product. Sponsored ads, pay-per-click campaigns, and other forms of digital marketing can help push your product to the top of search results.

Inventory Management 78

Inventory Management Supply Chain Management Advertising Promotions 78

Retail Focus

JANUARY 5, 2024

This includes optimising supply chain management to reduce carbon footprints and promoting sustainable consumer behaviours. Digital tools can aid in this by improving efficiency and reducing waste, thereby supporting the brand’s sustainability goals.

Customer Experience 147

Customer Experience Supply Chain Management Clienteling Management 147

Wiser

SEPTEMBER 23, 2024

This involves strategically managing product assortment, pricing, and promotions. Wiser’s platform allows you to take control of your pricing strategy with powerful features like: Complete Market Insight: View both live and historical pricing data across your entire competitive landscape.

Shipping 78

Shipping Promotions Planning Management 78

Wiser

JULY 22, 2024

This shift is driven by the need to ensure distribution effectiveness and promotional compliance, especially in the absence of Direct Store Delivery (DSD) representatives. This approach, supported by data analysis and marketing insights, helps avoid devaluing the brand.

Shrinkage 78

Shrinkage Inventory Management Management Consumer 78

Mass Relators

NOVEMBER 17, 2022

Veteran mass market retailing executive Cory Canady has been named head of merchandising operations and transformation at Walgreens. Under his leadership, his team achieved a period of record growth, market share gains and significant improvement in e-commerce profitability. DEERFIELD, Ill. Cory Canady. Canady holds a B.S.

Store Operations 52

Store Operations Brand Management Management Promotions 52

Shopper Intelligence

APRIL 30, 2021

The Retailer cares about winning market share through shopper footfall and basket spend – i.e. winning the total basket (see here some of the metrics that measure traffic driving ). The Supplier wants to sell more of their brand versus the competitors. Not the least of which is promotions. Promotions are good.

Management 52

Management Promotions Accounting Marketing 52