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Batteries Plus Hires New Marketing and Merchandising Chief as it Plans 115 New Stores

Retail TouchPoints

Batteries Plus has hired Derek Detenber as its new Chief Marketing and Merchandising Officer. In the role of CMMO, Detenber will lead teams across omnichannel marketing, design, category and merchandising to tell the Batteries Plus story. .

Marketing 292
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products. The post Taylor Swift offers a masterclass in marketing.

Marketing 290
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Authentic Brands, Owner of Forever 21 and JCPenney, Files for IPO

Retail TouchPoints

Authentic Brands Group (ABG) — which has made a name for itself by scooping up bankrupt retail brands such as Forever 21 , JCPenney , Aéropostale and Brooks Brothers and bringing them back to life through licensing — is planning to go public. In June 2020, ABG also bought fellow brand management company PVH Corp. ’s

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Payless Relaunches E-Commerce Business, Plans To Open 300-500 Stores

Retail TouchPoints

Payless, which has dropped the “ShoeSource” from its name, plans to open 300 to 500 freestanding stores across North America over the next five years, beginning with the opening of a prototype store this fall in Miami. We saw an opportunity for the brand to relaunch into the U.S.

Planning 193
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All-in-one fresh foods market, catering and event location BRIDGE opens in Zurich

Retail Focus

Interstore | Schweitzer has created and implemented the new 2000 m² BRIDGE market Flexstore concept in Zurich for the largest Swiss retail company, Migros. BRIDGE market has been conceived as the connector between a diverse fresh food market, creative catering with products from local partners and a wide range of events.

Location 205
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Mecca for mums: How The Memo is disrupting the baby goods market

Inside Retail

At the time, she was a brand manager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category. What was really important to us was how the customer would actually experience that store.

Marketing 246
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Bluestar Alliance Buys Scotch & Soda’s U.S. Business

Retail TouchPoints

An affiliate of brand management company Bluestar Alliance has purchased the U.S.-based based wholesale and retail business assets of the Scotch & Soda brand, which will allow its products to be sold in retail stores across the country.

Wholesale 288