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LVMH Sells Off-White to Brand Management Firm Bluestar

Retail TouchPoints

LVMH has sold the luxury streetwear brand Off-White to brand management company Bluestar Alliance. LVMH took a majority stake in the label in 2021 , agreeing to increase its stake over time to 60% , with brand founder Virgil Abloh retaining the remaining 40%. Financial details were not disclosed.

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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 310
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Batteries Plus Hires New Marketing and Merchandising Chief as it Plans 115 New Stores

Retail TouchPoints

Batteries Plus has hired Derek Detenber as its new Chief Marketing and Merchandising Officer. In the role of CMMO, Detenber will lead teams across omnichannel marketing, design, category and merchandising to tell the Batteries Plus story. .

Marketing 292
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products. The post Taylor Swift offers a masterclass in marketing.

Marketing 290
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Shopper Marketing Weekly Snacks #17

Tokinomo

The power of branding. When a brand manages to remain top of mind for shoppers, then the magic happens. In this ad, the brand asked people from around the world to draw a ketchup bottle. Campaign scoop. Heinz created a simple, yet powerful commercial. Watch the video to see what they drew.

Marketing 246
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Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing

Retail TouchPoints

But with such an expansive reach — one that extends across its branded channels as well as a robust network of national, regional and local retailers — Fender has sought better ways to understand the behaviors of these consumers and engage with them in more intentional and relevant ways. I mean that at the individual level,” he said.

Marketing 243
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Mecca for mums: How The Memo is disrupting the baby goods market

Inside Retail

At the time, she was a brand manager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category.

Marketing 246