Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 321

Marketing Marketing Spend Brand Management Consumer 321

Shopperations

FEBRUARY 8, 2024

Omnichannel shopper marketing is a dynamic, constantly evolving discipline. It sits in between and overlaps with brand management, sales, e-commerce and media teams. This makes shopper marketing very diverse and full of nuances and gray areas.

Marketing 103

Marketing Brand Management Management 103

CJ Retail Solutions

SEPTEMBER 9, 2022

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

Brand Management 52

Brand Management Management Promotions Advertising 52

365 Retail

AUGUST 2, 2024

Social media has become an essential element in modern marketing, not merely something marketers could benefit from having on hand. of the global population, were regular social media users , underscoring its essential nature within your overall marketing plans. By April 2024, 5.07 billion people, or 62.6%

Marketing 104

Marketing Planning Accounting Brand Management 104

Inside Retail

OCTOBER 20, 2022

At the time, she was a brand manager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category.

Marketing 246

Marketing Beauty and Health Brand Management Promotions 246

Retail TouchPoints

NOVEMBER 18, 2024

Food Club , a store brand managed by Topco Associates LLC , is partnering with Hallmark+ on a new campaign that puts its recipes for holiday treats and culinary concoctions front and center.

Brand Management 147

Brand Management Marketing Management Customer Experience 147

Retail Focus

APRIL 13, 2021

Interstore | Schweitzer has created and implemented the new 2000 m² BRIDGE market Flexstore concept in Zurich for the largest Swiss retail company, Migros. BRIDGE market has been conceived as the connector between a diverse fresh food market, creative catering with products from local partners and a wide range of events.

Location 205

Location Marketing Space Planning Store Layout 205

Retail Times

APRIL 17, 2023

Mighty Fine, the UK’s favourite honeycomb brand, has announced the appointment of Brand Manager, Olivia De Juan. As the brand manager for Mighty Fine, De Juan will be responsible for bringing innovative and creative solutions to the business as well as being involved with long-term strategic planning.

Brand Management 40

Brand Management Management ATS Planning 40

Inside Retail

JULY 28, 2024

“He is an accomplished retail leader and brand manager, with significant experience across e-commerce, retail operations, private label development, product management, loyalty, as well as marketing and communications strategy,” Go added.

Brand Management 278

Brand Management Management Marketing 278

Inside Retail

JUNE 18, 2023

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We trillion wellness market appeared first on Inside Retail.

Marketing 130

Marketing Brand Management Management Shopping 130

Inside Retail

SEPTEMBER 19, 2024

Our objective is to identify opportunities to deliver a step-change in Myer’s market position and generate strategic and financial benefits.” The post Myer’s profit declines amid store closures, underperformance of some brands appeared first on Inside Retail Australia.

Net Profit 264

Net Profit Department Stores Apparel Accounting 264

Tokinomo

SEPTEMBER 8, 2022

It’s complicated to stay top of mind in a competitive market. Hundreds of brands fighting to attract the attention of shoppers both in-store and online. Depending on their strategies, some brands manage to remain the first choice of thousands of people.

Brand Management 246

Brand Management Marketing Management Retail Marketing 246

Wiser

MAY 28, 2024

In today’s retail landscape, understanding and strategically enhancing brand share and market share are essential for success. Part 1: Optimizing Brand Share In-Store Brand Share focuses on the performance of your products within a specific category.

Marketing 78

Marketing Consumer Promotions Customer Experience 78

Retail TouchPoints

MARCH 8, 2023

Brand management firm WHP Global has received a $375 million equity investment from funds managed by the private equity group of Ares Management Corporation to fuel its next wave of brand acquisitions. The tour also will feature a number of integrated co-marketing partnerships with brands.

Brand Management 277

Brand Management Management Fashion Marketing 277

Retail TouchPoints

NOVEMBER 9, 2022

Baozun recently established Baozun Brand Management (BBM), through which it will use its technology portfolio to cultivate brands. The sale is the latest move by the retailer to scale down during a difficult year that included cutting 500 corporate positions in September 2022, including roles at main offices in Asia.

Brand Management 312

Brand Management Management Marketing Consumer 312

Retail TouchPoints

MAY 12, 2023

An affiliate of brand management company Bluestar Alliance has purchased the U.S.-based based wholesale and retail business assets of the Scotch & Soda brand, which will allow its products to be sold in retail stores across the country.

Wholesale 330

Wholesale Accessories Apparel Brand Management 330

Inside Retail

APRIL 5, 2022

So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. IR: Given the fact that events have traditionally been a key reason for customers to come in and shop at Sheike, I imagine Covid had a pretty big impact on the brand. We saw a change in our customer and how she interacted with the brand.

Marketing 130

Marketing Planning Customer Experience Target Market 130

Retail TouchPoints

NOVEMBER 7, 2023

WHP Global plans to expand the Express brand to multiple countries in Asia and Latin America through a series of licensing agreements. This marks the first major announcement since the brand management firm announced its strategic partnership with Express, Inc. late last year.

Accessories 264

Accessories Apparel Brand Management Planning 264

Shopper Intelligence

JANUARY 14, 2021

When we meet brand managers do we listen to what they are worried about? About the author: Roger Jackson is CEO of Shopper Intelligence, with 30 years of experience in marketing and consumer goods, with expertise in shopper insights and innovative tech solutions in shopper research. In our own meetings do we just “chat”?

Brand Management 52

Brand Management Management Fashion Consumer 52

Inside Retail

OCTOBER 7, 2024

When Domino Pizza Enterprises identified the need for a high-performance, automated digital marketing system that could deliver highly sophisticated customer relationship management, it had the challenge of finding a smart, agile solution that could amplify results at the national and local levels with minimal effort.

ATS 130

ATS Marketing Management Brand Management 130

Retail TouchPoints

JULY 8, 2021

Through its SPARC Group joint venture with mall owner Simon Property Group , ABG has acquired companies including Lucky Brand , Nautica , Brooks Brothers , Forever 21 and most recently Eddie Bauer. In June 2020, ABG also bought fellow brand management company PVH Corp. ’s We are brand owners, curators and guardians.

Brand Management 312

Brand Management Management Planning Marketing 312

Retail TouchPoints

AUGUST 26, 2024

“Heroes & Villains is and always has been a fan-focused brand. Celebrating the stories we all love is the first priority for us,” explained Doug Johnson, Creative Director and Brand Manager at Bioworld, parent company of Heroes & Villains in an interview with Retail TouchPoints.

ATS 257

ATS Marketing Accessories Consumer 257

Inside Retail

MAY 23, 2023

Canada Goose is set to make a foray into Australia under a brand management agreement reached with Brand Collective. The brand will roll out retail stores this year in Melbourne and Sydney, and open an e-commerce platform, to be augmented by selected wholesale distribution. The brand’s revenue increased 65.4

Wholesale 275

Wholesale Brand Management Management Consumer 275

Mass Relators

DECEMBER 20, 2021

— Publix Super Markets’ vice president of marketing Mark Irby plans to retire at the end of February. Renfroe, 42, began her Publix career in 2005 as a marketing support associate in Lakeland, Florida. She was promoted to her current role of director of marketing operations in 2019.

Marketing 52

Marketing Advertising Promotions Brand Management 52

Retail TouchPoints

OCTOBER 29, 2024

Financial services company Hilco Global and asset management firm TPG Angelo Gordon have formed a new joint venture (JV), with the goal of acquiring and financing consumer brands and IP in partnership with brand management firm Bluestar Alliance.

Finance 162

Finance Brand Management Management Consumer 162

Mass Relators

JANUARY 24, 2022

We saw tremendous opportunity and talent in the 28 th Labs and WingPoint teams, and by bringing this talent and expertise in-house, we’re able to accelerate MPG’s growth trajectory—of which digital is a key driver—and do even more to help client brands thrive through best-in-class eCommerce and omnichannel strategy and execution.”.

Marketing 52

Marketing Management Accounting Brand Management 52

Retail TouchPoints

AUGUST 13, 2024

Before becoming CEO he held roles including Chief Marketing and Innovation Officer, and President. He began his career in brand management at Procter and Gamble. Before joining Chipotle, he served as Chief Executive of Taco Bell. He also served in leadership roles at Pizza Hut, another division of Yum!

Customer Experience 264

Customer Experience Store Operations Brand Management Marketing 264

Retail TouchPoints

JUNE 23, 2022

Influencer marketing platform Aspire has launched a new “reverse influencer marketplace” that puts creators in the driver’s seat, allowing them to reach out directly to brands and submit content for marketing campaigns. Brands need to look at us more as small businesses.

Marketing 278

Marketing Brand Management Management Social Commerce 278

Retail TouchPoints

MAY 9, 2024

Simon Property Group , is making some shifts in its “side hustle” as a brand owner. On an earnings call discussing its Q1 2024 results, CEO David Simon shared that the company had sold its remaining stake in brand management firm Authentic Brands Group for $1.2 The biggest mall owner in the U.S.,

Brand Management 147

Brand Management Management Planning Shopping 147

Retail TouchPoints

JUNE 24, 2021

is selling its Heritage Brands portfolio — which includes the Izod , Van Heusen , Arrow and Geoffrey Beene brands — to fellow brand management firm Authentic Brands Group for approximately $220 million. This sale marks the latest in a broader shakeup among the larger brand management firms.

Brand Management 165

Brand Management Fashion Management Accessories 165

Inside Retail

AUGUST 26, 2024

LVMH-owned beauty giant Sephora is reportedly carrying out a significant workforce reduction in China, a move aimed at mitigating financial losses in the challenging market. For instance, why would a customer choose to buy a Dior lipstick at Sephora when they can easily purchase it directly from the brand’s official Tmall store?”

Markdowns 147

Markdowns Promotions Marketing Consumer 147

Retail TouchPoints

MAY 4, 2023

Oh great, another screen I need to market on, said no brand manager ever. And yet 2023 may be remembered by C-suite marketing teams everywhere as the year when the not-very-exciting category of digital signage became supercharged thanks to two key elements: retail media networks and first-person data.

Kiosk 321

Kiosk Marketing Grocer Consumer 321

Retail Focus

OCTOBER 7, 2024

Prada’s recent social media campaign during Milan Fashion Week, featuring TikTok influencer Charli D’Amelio, demonstrates how brands are merging digital interactivity with their physical presence to engage younger audiences and generate buzz. The Luxury Brand Gateway to Success appeared first on Retail Focus Magazine - Retail Design.

Kiosk 147

Kiosk Boutique Brand Management Shopping 147

Inside Retail

JULY 22, 2024

Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. Growing our existing wholesale partners is the main goal and the genesis of the push for further brand presence in the market.

Clienteling 261

Clienteling Fashion Wholesale Marketing 261

Inside Retail

SEPTEMBER 30, 2024

Luxury conglomerate LVMH has sold Off-White to Bluestar Alliance just two years after acquiring the streetwear brand. Bluestar Alliance – a New York-based brand management company – is known for acquiring distressed labels and licensing their names. The terms of the transaction were not disclosed.

Fashion 130

Fashion Finance Brand Management Management 130

Retail TouchPoints

MAY 13, 2022

Vadim Rogovskiy, Co-Founder and CEO, 3DLOOK Christine Cui, VP of Brand Management, Acquco Taryn Racin, Manager, Store Communications, American Eagle Outfitters Julia Calabrese, Global Design Manager, Workplace and Retail, Ford Motor Co. Stay tuned to get incredible lessons and insights from these game-changing executives!

Management 311

Management Brand Management Marketing Customer Experience 311

Inside Retail

JULY 18, 2024

per cent of the luxury eyewear market. That said, EssilorLuxottica has strong distribution capabilities and is good at brand management, so Supreme fits better with them than it did with VF,” he said. The advantage is that the streetwear label is backed by an investor who is performing and knows global markets.

Apparel 261

Apparel Department Stores Management Marketing 261