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LVMH Sells Off-White to Brand Management Firm Bluestar

Retail TouchPoints

LVMH has sold the luxury streetwear brand Off-White to brand management company Bluestar Alliance. LVMH took a majority stake in the label in 2021 , agreeing to increase its stake over time to 60% , with brand founder Virgil Abloh retaining the remaining 40%. Financial details were not disclosed.

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A Pragmatic Guide to Building a Global Retail and Ecommerce Content Strategy

Retail TouchPoints

In the highly competitive world of retail and ecommerce, brands must deliver personalized and relevant customer experiences to stay ahead. Hiring multilingual support teams for every market can be prohibitively expensive, particularly for brands operating in multiple countries.

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Batteries Plus Hires New Marketing and Merchandising Chief as it Plans 115 New Stores

Retail TouchPoints

Batteries Plus has hired Derek Detenber as its new Chief Marketing and Merchandising Officer. In the role of CMMO, Detenber will lead teams across omnichannel marketing, design, category and merchandising to tell the Batteries Plus story. .

Marketing 321
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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 321
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Inside Gordon Brothers’ ‘Asset-Light’ Strategy to Rejuvenate the Laura Ashley Brand

Retail TouchPoints

But recently, a lesser-known division of Gordon Brothers found itself in the spotlight when the company sold the iconic British brand Laura Ashley to brand management firm Marquee. The deal was managed by Gordon Brothers Brand Division, which had spent the previous four years revitalizing Laura Ashley after its 2020 bankruptcy.

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Marquee Adds Laura Ashley to Brand Portfolio

Retail TouchPoints

Brand management firm Marquee Brands has acquired British fashion and lifestyle label Laura Ashley and will use the acquisition to establish its first European headquarters in London. Marquee bought the brand from Gordon Brothers , which acquired Laura Ashley out of bankruptcy in 2020.

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Shopper Marketing Weekly Snacks #17

Tokinomo

The power of branding. When a brand manages to remain top of mind for shoppers, then the magic happens. In this ad, the brand asked people from around the world to draw a ketchup bottle. Campaign scoop. Heinz created a simple, yet powerful commercial. Watch the video to see what they drew.

Marketing 246