Shopper Intelligence

APRIL 30, 2021

Category Managers. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! (We Retailer vs Supplier. The supermarket shelf.

Management 52

Management Promotions Accounting Marketing 52

Wiser

DECEMBER 12, 2022

For example, if a TV manufacturer sets the minimum price of their product at $450, then the retailer cannot advertise that product for any amount less than $450 without receiving a penalty from the manufacturer. This is usually done on the basis of copyright, counterfeit, or brand infringement laws. The answer is yes, kind of.

Advertising 147

Advertising Promotions Retailing Pricing Shipping 147

Talking Retail

DECEMBER 16, 2022

Mentholated lozenge brand Jakemans is to launch a sugar-free variant in January. The sugar-free lozenges will come in a 50g bag with a recommended retail price of £1.29. This story continues at Historic lozenge brand launches sugar-free version.

Brand Management 59

Brand Management Retailing Pricing Management ATS 59

Wiser

AUGUST 13, 2024

This competition forced many consumers to compare prices across platforms before purchasing on Amazon. Over half of Prime Day shoppers were found to be actively checking other retailers’ prices before committing, emphasizing the need for brands to stay competitive not just within Amazon, but across the entire retail ecosystem.

Consumer 78

Consumer Promotions Advertising Shopping 78