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Brandmanagement firm WHP Global has received a $375 million equity investment from funds managed by the private equity group of Ares Management Corporation to fuel its next wave of brand acquisitions. The transaction values WHP at $1.6
“Helping customers in their online shopping journey is a major advantage in today’s online retailmarket,” said Richard Adams, VP of Digital Experience at JCPenney in a statement.
It’s complicated to stay top of mind in a competitive market. Hundreds of brands fighting to attract the attention of shoppers both in-store and online. Depending on their strategies, some brandsmanage to remain the first choice of thousands of people.
Finally, the once-static world of retailmarketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.
While the latter may be true, excess inventory also has a silver lining of hidden pathways to optimizing excess inventory that lead straight to your bottom line through distribution in the off-price retailmarket. Technology has revolutionized the way brandsmanage their excess inventory.
Category Managers. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! (We Retailer vs Supplier. Sales vs Marketing.
The expansion in Australia is part of a long-term strategy for Canada Goose, which will operate under a brandmanagement agreement with Brand Collective. Although he was aware of the brand, a recent overseas trip affirmed the ubiquity of Canada Goose products and how the brand had taken off.
The sessions will cover immersive LED in virtual studios, retail spaces, and corporate spaces, with each round table session hosting a variety of expert brands in each sector. Hosting all the roundtables will be Jessica Golding, Absen’s European BrandManager.
She is our in-store product marketingmanager extraordinaire, and she’ll do some more formal intros and take over. The next step in managing the challenge of getting products to the shelf according to the plan that’s put in place. And we will send the recording to all attendees after the event is over.
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