Wiser

JANUARY 8, 2025

From Intuition to Data-Driven Decisions Imagine a field representative for an FMCG brand visiting a retail store. Traditionally, without access to real-time data, the rep relies on previous sales reports and their personal judgment to negotiate shelf spaces or promotional displays.

Customer Retention 78

Customer Retention Promotions Management Brand Management 78

Retail TouchPoints

MAY 29, 2024

The event will be promoted across New York City through extensive promotional efforts, including advertising on a Nasdaq marquee and tower from May 26 to June 2, 2024. She previously served in merchandising and brand management roles at Target and Unilever. The block party will be open to the public from 11 a.m.

Merchant Services 267

Merchant Services Promotions Advertising Brand Management 267

CJ Retail Solutions

SEPTEMBER 9, 2022

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

Brand Management 52

Brand Management Management Promotions Advertising 52

Retail TouchPoints

DECEMBER 8, 2022

Express has entered a broad-reaching partnership with brand management firm WHP Global , owner of the Toys ‘R’ Us , Babies ‘R’ US and Anne Klein brands, among others. The deal includes plans to acquire “multiple” fashion brands as well as the expanded monetization of the Express brand through global licensing partnerships.

Brand Management 282

Brand Management Fashion Planning Promotions 282

Inside Retail

SEPTEMBER 3, 2024

He advocates that rather than be a bad experience for shoppers, the way brands manage returns can turn the interaction into “a fantastic opportunity to create a profit centre”. The amount of time and resources it takes for you as a shopper and for the brand team to manage these requests is exorbitant.

Returns 264

Returns Management Accounting Brand Management 264

Retail TouchPoints

AUGUST 12, 2021

Examples include net promoter score (NPS) and pricing studies, as well as in-depth product testing, where natural text data becomes categorical variables in quantitative models. Product and brand managers can, for instance, complete a study exploring how changes in a product’s price impacts sales.

Advertising 313

Advertising Consumer Marketing Brand Management 313

Retail Focus

FEBRUARY 9, 2023

And to add complexity to the situation, these brands find it difficult to establish a reliable supply chain, as they may not have the same level of relationships or resources as larger brands. Therefore, small-town retailers are invited to focus their attention on managing the offer, the process and the people.

Payment Services 264

Payment Services Beauty and Health Shopping Promotions 264

Inside Retail

AUGUST 22, 2023

When Parade launched in 2019, legacy intimates brand Victoria’s Secret had just taken a major reputational hit, following years of criticism over its lack of size, race, and gender inclusivity, both in its merchandise and marketing campaigns, such as the Victoria’s Secret Fashion Show.

Apparel 246

Apparel Promotions Consumer Shipping 246

Retail TouchPoints

JULY 15, 2024

What Fender does really well is they think about their brand management and marketing through the lens of [its vendor partners],” said Jason Grunberg, CMO of Bluecore in an interview with Retail TouchPoints. In the longer term, Fender is thinking about messages promoting new product arrivals that could also build brand affinity. “We

Marketing 274

Marketing Consumer Wholesale Accessories 274

Talking Retail

AUGUST 25, 2021

The 48g bar will roll-out from September and retail at 69p, supported by a consumer promotion to be announced on Cadbury’s Twitter account ahead of the launch. Joshua Collier, brand manager at Mondel?z Cadbury is launching a limited edition Wispa Gold Hazelnut flavour to help retailers drive sales.

Accounting 111

Accounting Brand Management Promotions Management 111

Inside Retail

OCTOBER 20, 2022

At the time, she was a brand manager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category. There’s even a space if you need to feed your baby.”. By women, for women.

Marketing 246

Marketing Beauty and Health Brand Management Promotions 246

Talking Retail

AUGUST 25, 2021

The launch will be supported by PR, advertising and social media campaigns, as well as in-store promotional activity. Cofresh brand manager Jon. The packs contain 5x20g bags of Cofresh Grills in Sweet Chilli, Peri Peri and Chilli Cheese flavours, retailing at 70p. Or just read more coverage at Talking Retail.

Advertising 105

Advertising Brand Management Promotions Management 105

Inside Retail

OCTOBER 2, 2024

In a filing, the company announced it would spin off its flagship retail K11 brand management to a newly established company by Cheng for HK$209 million, aiming to reduce operating costs. He has been actively involved in various cultural initiatives and has worked to promote Hong Kong’s art scene on the global stage.

Shopping 244

Shopping Brand Management Promotions Returns 244

Wiser

JULY 25, 2024

In this article, we’ll delve into the importance of monitoring online ratings and reviews, explore three detailed action items for managing them effectively, and provide strategies to kickstart the review process for new products. Action Items for Effective Review Management 1.

Management 78

Management Consumer Promotions Brand Management 78

Wiser

DECEMBER 18, 2023

In the online world, it’s not about physical space, but rather visibility on search results, category pages, and promotional spaces. Optimize Marketing Efforts: DSOS can help you measure the effectiveness of your marketing and promotional campaigns, helping you to finetune your strategies for a better return on investment.

Promotions 139

Promotions Management Marketing Inventory Management 139

Inside Retail

AUGUST 26, 2024

However, the situation Western brands are facing today is much more complex because of two critical weaknesses. “To To further accelerate performance, many of them have relied on discounts and promotions, and kept going deeper, wider and more frequently. Promo-detox is very hard to implement, but the alternative is far more painful.”

Markdowns 147

Markdowns Promotions Marketing Consumer 147

Retail TouchPoints

JULY 10, 2024

For example, why do retailers working to enhance brand recognition rely on influencers from Instagram, TikTok and other platforms for promotion and marketing? This informed customer allows the retailer to tap into new and lucrative customer bases that may have been unreachable before.

Point of Sale 258

Point of Sale Location Consumer Customer Experience 258

Retail TouchPoints

MAY 10, 2021

As brands evolve in their understanding of consumer values, the need for empathy will continue to drive outreach, which is causing difficult decisions on the brand management side. Many brands adhere closely to the four Ps of marketing: price, promotion, product and placement. An Increased Need for Understanding.

Consumer 261

Consumer Marketing Accounting Brand Management 261

Retail Focus

JULY 5, 2022

Brand Your Business. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. To set rates, transmit and pay invoices, file taxes, and develop and monitor your budget, you must have a system in place as soon as possible.

Accounting 227

Accounting Planning Advertising Brand Management 227

Retail Focus

MARCH 3, 2023

This professional is called a window display designer , and their job requires using a unique combination of skills, such as creativity, communication, time management, and space design. So, how do the big brands manage to do this? It’s the way retail stores promote their brand, products, and quality of services.

Visual Merchandising 130

Visual Merchandising Promotions Brand Management Management 130

Shopper Intelligence

APRIL 30, 2021

Category Managers. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! (We Buyer vs National Account Manager.

Management 52

Management Promotions Accounting Marketing 52

Inside Retail

MAY 23, 2021

You might have just graduated, gotten a promotion or a pay rise. The woman looked me up and down and said, “I’ll have to get approval from a manager as men aren’t allowed in these fitting rooms.”. Imagine the following. You have a special occasion coming up. All that’s left to do is find it. Change must come from the top.

Fashion 34

Fashion Department Stores Shopping Brand Management 34

Retail Focus

JANUARY 5, 2024

Recommendations for Luxury Brands A strategic and thoughtful approach is needed to integrate digital and physical realms – known as phygitalisation – in the rapidly evolving landscape of luxury retail. This includes optimising supply chain management to reduce carbon footprints and promoting sustainable consumer behaviours.

Customer Experience 147

Customer Experience Supply Chain Management Clienteling Management 147

Inside Retail

OCTOBER 7, 2024

When Domino Pizza Enterprises identified the need for a high-performance, automated digital marketing system that could deliver highly sophisticated customer relationship management, it had the challenge of finding a smart, agile solution that could amplify results at the national and local levels with minimal effort.

ATS 130

ATS Marketing Management Brand Management 130

Wiser

OCTOBER 4, 2023

It involves creating engaging content, fostering community engagement, regularly updating and reviewing strategy based on analytics, and effectively managing online reputation. A successful social media strategy is about creating a two-way conversation between brand and audience and using that feedback to make improvements.

Promotions 145

Promotions Consumer Marketing Customer Experience 145

Retail TouchPoints

MARCH 9, 2023

Easier said than done, especially for a brand that is still working its way back from the brink. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand. You’ve got to have great product and a great experience.”

Checkout 274

Checkout Marketing Fashion Shipping 274

Small Biz Trends

JUNE 4, 2022

But with so many tools and techniques promoted online, it can be easy to over-complicate things. If you use your blog as a money-making avenue, you probably offered sponsored content to brands. Managing these relationships manually can be lucrative, but time-consuming. Follow the Four S’s for Social Media Success.

Marketing 128

Marketing Brand Management Promotions Management 128

Wiser

SEPTEMBER 30, 2024

Yooji, a baby food brand based in France, is transforming the industry with its small-portion, frozen, and organic, ready-to-cook meals inspired by homemade recipes. If a promotion sells quickly, we can act fast to prevent stockouts. On the other hand, if a promotion underperforms, we can quickly refocus our sales efforts elsewhere.”

Promotions 78

Promotions Management Location Accounting 78

Wiser

DECEMBER 12, 2022

So, retailers can still sell products at a lower point than the policy states, they simply can’t promote them that way based on their agreements with the brands. Ultimately, it’s in the best interest of the retailer to adhere to the MAP policy guidelines in order to continue doing business with the brand.

Advertising 147

Advertising Promotions Retailing Pricing Shipping 147

Wiser

AUGUST 13, 2024

Traditionally held in July, this two-day event offers brands an unparalleled opportunity to boost sales through deep discounts and strategic promotions. Brands must navigate a complex landscape of consumer behavior, competitive pressures, and dynamic pricing strategies to succeed.

Consumer 78

Consumer Promotions Advertising Shopping 78

Wiser

MARCH 4, 2024

Customized Solution Implementation: Recognizing the specific needs associated with each phase of maturity facilitates the selection and implementation of solutions that are most relevant, promoting operational excellence and competitive differentiation.

Management 78

Management Brand Management Inventory Management Marketing 78

Wiser

JULY 22, 2024

Differences in the distribution of categories can influence the way in which products are selected and promoted, depending on the market segments that each retailer wishes to capture. Effective out-of-stock management can turn a logistics challenge into a growth opportunity. It’s a challenge shared by retailers too.

Management 78

Management Promotions Accounting Consumer 78

Wiser

MARCH 28, 2024

An interesting forecast from Deloitte suggests a resurgence in advertising and promotional spending, with a strong focus on amplifying core brand values to maintain pricing power and consumer loyalty. Promotions Promotional activities can significantly influence consumer purchasing decisions.

Consumer 78

Consumer Promotions Inventory Management Advertising 78

Wiser

APRIL 29, 2024

Price Pricing strategies in eCommerce must balance profitability and promotional activities, adapting to frequent price fluctuations inherent to online retail. Promotion Effective online promotion and advertising strategies are key to increasing visibility and driving sales.

Promotions 78

Promotions Advertising Returns Consumer 78

Retail TouchPoints

AUGUST 24, 2023

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.”

Shopping 244

Shopping Merchant Services Fulfillment Social Commerce 244

365 Retail

AUGUST 2, 2024

Aim to captivate your followers with content that connects and encourages interaction, strengthening your brand’s message. Also, think about setting up a content schedule to plan and manage your posts effectively. This engagement strengthens relationships and deepens your followers’ connection to your brand.

Marketing 104

Marketing Planning Accounting Brand Management 104

Wiser

JUNE 13, 2024

If your inventory management isn’t up to par and your products frequently go out of stock, your share of search will suffer. E-commerce platforms prioritize available products because they aim to provide the best shopping experience to their users.

Inventory Management 78

Inventory Management Supply Chain Management Advertising Promotions 78