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LVMH Sells Off-White to Brand Management Firm Bluestar

Retail TouchPoints

LVMH has sold the luxury streetwear brand Off-White to brand management company Bluestar Alliance. LVMH took a majority stake in the label in 2021 , agreeing to increase its stake over time to 60% , with brand founder Virgil Abloh retaining the remaining 40%. Financial details were not disclosed.

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Footwear Brand Manages Distribution with Wiser

Wiser

Maintaining an effective distribution network is not only costly but paramount for ensuring products move seamlessly from the brand to the consumer. The allure of parallel imports for shoppers, with their often competitive prices and unique styles not typically available in the domestic market, poses a significant challenge.

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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed.

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Brand Management Strategy and Why it is So Important?

CJ Retail Solutions

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

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Shopper Marketing Weekly Snacks #17

Tokinomo

The power of branding. When a brand manages to remain top of mind for shoppers, then the magic happens. In this ad, the brand asked people from around the world to draw a ketchup bottle. Campaign scoop. Heinz created a simple, yet powerful commercial. Watch the video to see what they drew.

Marketing 246
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Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing

Retail TouchPoints

But with such an expansive reach — one that extends across its branded channels as well as a robust network of national, regional and local retailers — Fender has sought better ways to understand the behaviors of these consumers and engage with them in more intentional and relevant ways. I mean that at the individual level,” he said.

Marketing 260
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products. The post Taylor Swift offers a masterclass in marketing.

Marketing 290