Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 318

Marketing Marketing Spend Brand Management Consumer 318

Tokinomo

AUGUST 2, 2022

The power of branding. When a brand manages to remain top of mind for shoppers, then the magic happens. In this ad, the brand asked people from around the world to draw a ketchup bottle. Campaign scoop. Heinz created a simple, yet powerful commercial. Watch the video to see what they drew.

Marketing 246

Marketing Brand Management Management 246

Retail Focus

NOVEMBER 28, 2022

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Brands are looking at ways to add value to the customer’s journey within their spheres. .

Customer Experience 246

Customer Experience Management Payment Services Clienteling 246

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products. The post Taylor Swift offers a masterclass in marketing.

Marketing 290

Marketing Brand Management Management Customer Experience 290

Retail TouchPoints

JULY 15, 2024

But with such an expansive reach — one that extends across its branded channels as well as a robust network of national, regional and local retailers — Fender has sought better ways to understand the behaviors of these consumers and engage with them in more intentional and relevant ways. I mean that at the individual level,” he said.

Marketing 274

Marketing Consumer Wholesale Accessories 274

Retail TouchPoints

OCTOBER 29, 2024

Financial services company Hilco Global and asset management firm TPG Angelo Gordon have formed a new joint venture (JV), with the goal of acquiring and financing consumer brands and IP in partnership with brand management firm Bluestar Alliance. Both brands have been owned by Bebe Stores, Inc.

Finance 157

Finance Brand Management Management Consumer 157

Inside Retail

NOVEMBER 13, 2024

“Originally the event has always been based on trade with a consumer event later, and in the last few years we have seen them merging this and not investing in getting overseas buyers to come to Australia,” Phoebes Garland, co-founder of Garland & Garland, a fashion and lifestyle brand management agency, told Inside Retail.

Fashion 246

Fashion Consumer Planning Brand Management 246

Retail TouchPoints

NOVEMBER 9, 2022

Baozun recently established Baozun Brand Management (BBM), through which it will use its technology portfolio to cultivate brands. The sale is the latest move by the retailer to scale down during a difficult year that included cutting 500 corporate positions in September 2022, including roles at main offices in Asia.

Brand Management 307

Brand Management Management Marketing Consumer 307

Retail TouchPoints

JULY 8, 2021

Through its SPARC Group joint venture with mall owner Simon Property Group , ABG has acquired companies including Lucky Brand , Nautica , Brooks Brothers , Forever 21 and most recently Eddie Bauer. In June 2020, ABG also bought fellow brand management company PVH Corp. ’s We are brand owners, curators and guardians.

Brand Management 307

Brand Management Management Planning Marketing 307

Retail TouchPoints

MARCH 8, 2023

Brand management firm WHP Global has received a $375 million equity investment from funds managed by the private equity group of Ares Management Corporation to fuel its next wave of brand acquisitions. The tour also will feature a number of integrated co-marketing partnerships with brands.

Brand Management 273

Brand Management Management Fashion Marketing 273

Wiser

MAY 21, 2024

Maintaining an effective distribution network is not only costly but paramount for ensuring products move seamlessly from the brand to the consumer. The allure of parallel imports for shoppers, with their often competitive prices and unique styles not typically available in the domestic market, poses a significant challenge.

Brand Management 78

Brand Management Management Consumer Marketing 78

Inside Retail

JULY 28, 2024

“He is an accomplished retail leader and brand manager, with significant experience across e-commerce, retail operations, private label development, product management, loyalty, as well as marketing and communications strategy,” Go added.

Brand Management 278

Brand Management Management Marketing 278

Retail TouchPoints

MAY 13, 2022

Vadim Rogovskiy, Co-Founder and CEO, 3DLOOK Christine Cui, VP of Brand Management, Acquco Taryn Racin, Manager, Store Communications, American Eagle Outfitters Julia Calabrese, Global Design Manager, Workplace and Retail, Ford Motor Co.

Management 306

Management Brand Management Marketing Customer Experience 306

Retail TouchPoints

MAY 12, 2023

An affiliate of brand management company Bluestar Alliance has purchased the U.S.-based based wholesale and retail business assets of the Scotch & Soda brand, which will allow its products to be sold in retail stores across the country.

Wholesale 328

Wholesale Accessories Apparel Brand Management 328

Inside Retail

OCTOBER 20, 2022

At the time, she was a brand manager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category. There’s even a space if you need to feed your baby.”. By women, for women.

Marketing 246

Marketing Beauty and Health Brand Management Promotions 246

Tokinomo

SEPTEMBER 8, 2022

It’s complicated to stay top of mind in a competitive market. Hundreds of brands fighting to attract the attention of shoppers both in-store and online. Depending on their strategies, some brands manage to remain the first choice of thousands of people.

Brand Management 246

Brand Management Marketing Management Retail Marketing 246

Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed.

Brand Management 78

Brand Management Management Consumer Marketing 78

Retail Focus

APRIL 13, 2021

Interstore | Schweitzer has created and implemented the new 2000 m² BRIDGE market Flexstore concept in Zurich for the largest Swiss retail company, Migros. BRIDGE market has been conceived as the connector between a diverse fresh food market, creative catering with products from local partners and a wide range of events.

Location 205

Location Marketing Space Planning Store Layout 205

Retail TouchPoints

NOVEMBER 18, 2024

Food Club , a store brand managed by Topco Associates LLC , is partnering with Hallmark+ on a new campaign that puts its recipes for holiday treats and culinary concoctions front and center.

Brand Management 144

Brand Management Marketing Management Customer Experience 144

Wiser

AUGUST 30, 2023

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability.

Management 147

Management Consumer Marketing Brand Management 147

Wiser

JUNE 5, 2023

As a small business owner, managing supply chain issues is nothing new. Fortunately, there are several strategies that you can use to ensure that your supply chain is managed properly and efficiently. It also includes managing returns from customers who may be unhappy with their purchases or have received damaged items.

Management 147

Management Drop-Shipping Shipping Supply Chain Management 147

Inside Retail

SEPTEMBER 19, 2024

Our objective is to identify opportunities to deliver a step-change in Myer’s market position and generate strategic and financial benefits.” The post Myer’s profit declines amid store closures, underperformance of some brands appeared first on Inside Retail Australia.

Net Profit 264

Net Profit Department Stores Apparel Accounting 264

Inside Retail

MAY 23, 2023

Canada Goose is set to make a foray into Australia under a brand management agreement reached with Brand Collective. The brand will roll out retail stores this year in Melbourne and Sydney, and open an e-commerce platform, to be augmented by selected wholesale distribution. The brand’s revenue increased 65.4

Wholesale 275

Wholesale Brand Management Management Consumer 275

Retail TouchPoints

SEPTEMBER 13, 2021

“Helping customers in their online shopping journey is a major advantage in today’s online retail market,” said Richard Adams, VP of Digital Experience at JCPenney in a statement.

Brand Management 271

Brand Management Customer Experience Management Retail Marketing 271

Retail TouchPoints

AUGUST 16, 2022

Brand management firm Authentic Brands Group (ABG) has added another major retailer to its portfolio with the acquisition of beleaguered British fashion chain Ted Baker. The first, an IP holding company, will remain in ABG’s control.

Wholesale 272

Wholesale Brand Management Management Fashion 272

Retail TouchPoints

MAY 4, 2023

Oh great, another screen I need to market on, said no brand manager ever. And yet 2023 may be remembered by C-suite marketing teams everywhere as the year when the not-very-exciting category of digital signage became supercharged thanks to two key elements: retail media networks and first-person data.

Kiosk 317

Kiosk Marketing Consumer Grocer 317

Retail TouchPoints

JUNE 23, 2022

Influencer marketing platform Aspire has launched a new “reverse influencer marketplace” that puts creators in the driver’s seat, allowing them to reach out directly to brands and submit content for marketing campaigns. Brands need to look at us more as small businesses.

Marketing 274

Marketing Brand Management Management Social Commerce 274

Retail TouchPoints

NOVEMBER 7, 2023

WHP Global plans to expand the Express brand to multiple countries in Asia and Latin America through a series of licensing agreements. This marks the first major announcement since the brand management firm announced its strategic partnership with Express, Inc. late last year.

Accessories 261

Accessories Apparel Brand Management Planning 261

Shopperations

FEBRUARY 8, 2024

Omnichannel shopper marketing is a dynamic, constantly evolving discipline. It sits in between and overlaps with brand management, sales, e-commerce and media teams. This makes shopper marketing very diverse and full of nuances and gray areas.

Marketing 104

Marketing Brand Management Management 104

Retail TouchPoints

SEPTEMBER 12, 2023

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. and managed by the U.S. in November 2022.

Merchant Services 273

Merchant Services Payment Services Shopping Checkout 273

Retail TouchPoints

FEBRUARY 1, 2021

The company will still operate its ecommerce site, which directs shoppers to Amazon to make purchases, and license the Toys ‘R’ Us brand to stores in non-U.S. Tru Kids has closed the two Toys ‘R’ Us outlets it opened in 2019, according to Bloomberg.

Brand Management 261

Brand Management Planning Location Management 261

Retail TouchPoints

AUGUST 18, 2020

We saw an opportunity for the brand to relaunch into the U.S. market, providing our community with the affordable, value-driven products they’ve always searched for, now across multiple categories, at a time when value couldn’t be more critical,” said Jared Margolis, Payless CEO in a statement.

Planning 222

Planning Payment Services Brand Management Location 222

Retail TouchPoints

JUNE 17, 2024

The new joint venture between brand management firm WHP Global and mall owners Simon Property Group , Brookfield Properties and Centennial Real Estate — formed for the purpose of buying beleaguered mall brand Express, Inc. — now has a name: Phoenix Retail. to buy Rag & Bone.

Brand Management 256

Brand Management Planning Wholesale Fashion 256

Retail TouchPoints

NOVEMBER 2, 2022

Modern product lifecycle management (PLM) tools can help fashion brands manage their material composition details down to yarn and fiber levels with information about the country of origin, supplier, compliance and test standards. To share relevant information, fashion brands can use digital product passports to store data.

Fashion 307

Fashion Consumer Promotions Management 307

Retail TouchPoints

JUNE 24, 2021

is selling its Heritage Brands portfolio — which includes the Izod , Van Heusen , Arrow and Geoffrey Beene brands — to fellow brand management firm Authentic Brands Group for approximately $220 million. This sale marks the latest in a broader shakeup among the larger brand management firms.

Brand Management 162

Brand Management Fashion Management Accessories 162

Inside Retail

JULY 18, 2024

Supreme was never a good fit for VF,” said Neil Saunders, managing director of GlobalData. per cent of the luxury eyewear market. That said, EssilorLuxottica has strong distribution capabilities and is good at brand management, so Supreme fits better with them than it did with VF,” he said.

Apparel 261

Apparel Department Stores Management Marketing 261

Retail TouchPoints

AUGUST 12, 2021

This new generation of online surveys is starting to have a significant impact not only on ad testing but on the entire spectrum of product development and marketing research, from consumer behavior analysis to pricing and brand tracking. Rasto Ivanic is a Co-founder and CEO of GroupSolver ®, a market research tech company.

Advertising 313

Advertising Consumer Marketing Brand Management 313