LVMH Sells Off-White to Brand Management Firm Bluestar
Retail TouchPoints
OCTOBER 1, 2024
LVMH has sold the luxury streetwear brand Off-White to brand management company Bluestar Alliance. LVMH took a majority stake in the label in 2021 , agreeing to increase its stake over time to 60% , with brand founder Virgil Abloh retaining the remaining 40%. Financial details were not disclosed.
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