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LVMH Sells Off-White to Brand Management Firm Bluestar

Retail TouchPoints

LVMH has sold the luxury streetwear brand Off-White to brand management company Bluestar Alliance. LVMH took a majority stake in the label in 2021 , agreeing to increase its stake over time to 60% , with brand founder Virgil Abloh retaining the remaining 40%. Financial details were not disclosed.

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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Brands are looking at ways to add value to the customer’s journey within their spheres. . What lessons can be learned?

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Footwear Brand Manages Distribution with Wiser

Wiser

Treading Forward with Strategic Actions The brand’s endeavor to identify and mitigate the challenges posed by parallel imports underscores the importance of innovative distribution management strategies. The post Footwear Brand Manages Distribution with Wiser appeared first on Wiser Retail Strategies.

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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

The post From product to practices: how fashion “sustainability” is finding its natural place in brand management practices. The study thoroughly analyzed 6 luxury sustainable pop-up stores and their practices to understand their impact on customer experience. . appeared first on Retail Focus - Retail Design.

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How Ripcurl mastered asset management with SignManager

Inside Retail

Ripcurl needed a solution for managing thousands of visual assets across its retail network. SignManager’s intelligent asset management system was the key, according to Reilly McHugh of SignManager. Ripcurl could now holistically manage all displays, imagery, and print media, accounting for each store’s custom assets.

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In $40M Deal, Gap Sells Greater China Business to Ecommerce Provider Baozun

Retail TouchPoints

Baozun recently established Baozun Brand Management (BBM), through which it will use its technology portfolio to cultivate brands. The sale is the latest move by the retailer to scale down during a difficult year that included cutting 500 corporate positions in September 2022, including roles at main offices in Asia.

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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.