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Managing retail touchpoints for a positive customer experience

Retail Focus

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . What lessons can be learned?

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Off-Price Retail: A Double-Edged Tool For Brands With Excess Inventory Needs

Retail TouchPoints

While the latter may be true, excess inventory also has a silver lining of hidden pathways to optimizing excess inventory that lead straight to your bottom line through distribution in the off-price retail market. How Is Excess Inventory Optimized? It’s time to embrace the future of excess inventory.

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One year after launching, Una Brands has a run-rate of $100 million

Inside Retail

Its primary focus is on increasing the profitability of these businesses by optimising supply chain, procurement, logistics, customer service and inventory management, and pumping money into digital marketing, product innovation and geographical expansion. It’s a very strong e-commerce market, similar to Australia in that sense.

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Stay Stocked, Stay Dominant: The Secret to Winning on the Digital Shelf

Wiser

Implement Robust Inventory Management Systems Effective inventory management is the cornerstone of preventing OOS situations. Utilize advanced inventory management software that provides real-time updates on stock levels. Key Steps: Conduct regular inventory audits to ensure accuracy.

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Winning Strategies for Maximizing Digital Share of Shelf

Wiser

Market trends shift rapidly, consumer behavior fluctuates, and competition intensifies. Optimize Marketing Efforts: DSOS can help you measure the effectiveness of your marketing and promotional campaigns, helping you to finetune your strategies for a better return on investment.

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The Search Game: Leveraging Share of Search on the Digital Shelf for eCommerce Dominance

Wiser

Poor visibility directly translates to lost sales opportunities and, ultimately, reduced market share. No amount of marketing or SEO can compensate for an out-of-stock product. If your inventory management isn’t up to par and your products frequently go out of stock, your share of search will suffer.

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Understanding Digital Trends: Key Insights from Retail Leaders

Wiser

This approach, supported by data analysis and marketing insights, helps avoid devaluing the brand. By leveraging first-party data, brands can serve varied consumer needs without universal discounts, maintaining their premium image while appealing to different economic segments.