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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” reads the company announcement. Previously, TikTok had only shared the availability of FBT in the U.K. ;

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.” Either way it’s good for us.

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5 Ways Small Businesses Can Manage Supply Chain Issues

Wiser

A good transportation infrastructure helps reduce costs associated with delays while ensuring timely deliveries so that customers receive their orders on time and without damage to items shipped. Blocked shipping routes can also lead to decreased customer satisfaction due to a lack of availability, higher prices, and slower delivery times.

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What You Need to Know About MAP Pricing for Dropshippers

Wiser

Dropshipping is a strategy where a retailer owns all the usual parts of the process for a specific brand but doesn’t actually stock the inventory for that brand. Instead, the brand and retailer work with a third party wholesaler or manufacturer to fulfill the order.

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Why CPG Companies Must Embrace E-Commerce to Stay Competitive

Wiser

Streamlined logistics and localized fulfillment strategies are critical for meeting consumer expectations and maintaining satisfaction. Managing Profitability E-commerce introduces higher costs related to shipping, advertising, and platform fees.