Barneys Returns to Brick-and-Mortar with Limited-Time NYC Pop-Up
Retail TouchPoints
AUGUST 22, 2024
It’s not a mirage; Barneys is returning to NYC, but only temporarily. The iconic retailer will go back to its SoHo roots with a five -week pop-up facilitated by beauty brand Hourglass. It’s a symmetrical turnaround: the Hourglass brand debuted at the famed department store two decades ago.
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