Brand Management Customer Experience Promotions 
Retail Focus
FEBRUARY 24, 2025
AI image recognition FMCG is a technology that transforms how brands manage shelves, track inventory, and understand their consumer behavior. Implementing AI-powered image recognition allows FMCG companies to streamline operations, boost sales, and deliver better customer experiences. It is worth the investment.
Retail TouchPoints
JULY 10, 2024
This informed customer allows the retailer to tap into new and lucrative customer bases that may have been unreachable before. For example, why do retailers working to enhance brand recognition rely on influencers from Instagram, TikTok and other platforms for promotion and marketing?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Inside Retail
OCTOBER 20, 2022
“I felt very overwhelmed by the options, and I felt quite underwhelmed by the level of service and the experience,” Kate Casey, co-founder and CEO of The Memo, told Inside Retail about the experience of visiting big-box stores when she was pregnant.
CJ Retail Solutions
SEPTEMBER 9, 2022
Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.
Retail Focus
FEBRUARY 9, 2023
And to add complexity to the situation, these brands find it difficult to establish a reliable supply chain, as they may not have the same level of relationships or resources as larger brands. Moreover, they find themselves stuck in regulatory and administrative situations.
Retail Focus
JANUARY 5, 2024
The term ‘phygitalisation’ is used to describe the fusion of physical and digital realms to create a seamless and enhanced customer experience. Sales associates must be proficient in both traditional customer service skills and the use of digital tools to enhance the customer experience.
Retail TouchPoints
MAY 10, 2021
As brands evolve in their understanding of consumer values, the need for empathy will continue to drive outreach, which is causing difficult decisions on the brand management side. Many brands adhere closely to the four Ps of marketing: price, promotion, product and placement. An Increased Need for Understanding.
Expert insights. Personalized for you.
130 
Let's personalize your content